In the USA beer is one of the

most popular drinks and it

seems that the
Americans will never stop
loving it!
Besides beer Americans also like wine and
spirits
US customers' preferences in alcoholic drinks
50

45
Customers' preferences, %

40

35

30

25

20

15
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

Beer Wine Spirits

According to the research these 20 kinds of beer were mostly preferred by
the Americans
 7 biggest US Breweries
Anheuser-Bush InBev

MillerCoors

Constellation Brands

Heineken USA

Pabst

Boston Beer Co.

North American Breweries

 Facts about AB InBev
 The company a market share of 45%.
 Owns 42 beer brands.
 Their main motto is “Bringing people together
for a Better World”.
 They have operations in over 50 markets and
sell their beers in over 150.
 Their work is based on 10 Principles, which
are built on ownership, informality, candor,
transparency and meritocracy. They set
themselves stretch targets and are never
completely satisfied with the results.
Something about MillerCoors

 Market share – 26%

 They are passionate about
beer business
 They own 8 trademarks
 Started to work in 1884
What about Heineken?

The company has 3.9% share of the US beer market.

Modern brewing storm
Too little volume,
too many products

Operational and
New distribution
organizational
challenges
change

Innovation as a
competitive
advantage
Thank you for your attention!