MARKET STRUCTURE:

MONOPOLISTICALLY COMPETITIVE
MARKETING

PRICING STRATEGY AND TACTICS

 Monopolistic Competition refers to a market
structure with a relatively large number of vendors

W H AT I S selling similar but not identical goods.

MONOPOLISTIC Monopolistic Competition is when the market is
COMPETITION?
competitive, but it has some monopoly features. In
this type of business, several companies offer
highly differentiated goods.
FAST-FOOD CHAIN INDUSTRY