Jashore University of Science and Technology

Department of Marketing
Case study on Nestle

Presented By: Fargana Yeasmin Poly

ID:202302
 History of Nestle

“Nestlé” is a Swiss multinational food and beverage company whose

business started in 1866.

In 1866 when a German pharmacist named Henri Nestlé launched his

“farine lactée”, a breakthrough infant food to deal with high mortality rates
among the infants who cannot be breastfed.
Introduction to Nestle

It is one of the largest food companies in the world, with presence in 191
countries, and more than 2,000 brands.

The mother bird feeds its two young nestlings, and below comes the 'Good Food,
Good Life' slogan.

With a US $303 billion value, the leading health, nutrition, and wellness
company– Nestle.
Nestle Problem
At this time Nestle have to face many competitors. Unilever, PepsiCo, Coca-Cola, and
Danone in the food and beverage segment. Mars, Mondelez International, Ferrero, and
Hershey compete in confectionery. Now a days there sell is going down. Which strategy
they have to follow to increase their sales and profit.
Problem Solution

1. Appeal to Every Consumer with Multiple Price Strategies

Problem Solution
2. Having a Multifarious Portfolio Lowers Risk

3. Maintain Brand Equity With Consistent Brand Image

Problem Solution

4. Product Mix Strategy Attracts Cost-

Conscious Prospects

5. Try Product-Driven Advertising

When You Have a Large Product Line.
Problem Solution

6. Promote Sustainability To Create a Mark

7. Digital Marketing is a World of Success

 Result of Solution

Following this strategy Nestle can compete with competitors.

Nestle will able to increase its sells and increase their profit.