Discovering the World of

1.25 Ltr Pepsi

Learn about our research project on the beloved 1.25 ltr Pepsi. Discover insights
into consumers and retailers, along with our recommendations for the future.

by Ali furqan Furqan

Research Methodology
Retailer Survey:

• Selected 5 different locations: Bahadurabad, Muhammad Ali, DHA, Gulshan Iqbal, and CP Berar Society.

• Conducted personal visits to retailers in these locations.

• Requested retailers to fill the survey on Google Forms.

• Utilized quantitative methods to gather data on retailer preferences and experiences.

• Included qualitative questions to obtain in-depth insights from retailers

Research Methodology
Consumer Survey:

• Leveraged personal networks: Requested friends and family members to fill out the survey form.

• Interacted with consumers during the survey: Engaged with consumers encountered in person and asked them to participate in the
survey.

Influencer Marketing:

• Collaborated with an influencer to promote the 1.25-liter Pepsi survey.

• The influencer shared the survey link with their followers, urging them to fill out the form.

• This influencer-led approach helped expand the reach and obtain responses from a diverse consumer base.
Retailer Survey Findings and Insights
Awarness
Retailers face challenges with inventory
management during peak demand,
particularly in rural areas.
Price-Margin Squeeze
Retailers experience low margins due to
promotional schemes and fierce
competition, resulting in a margin
squeeze.
Perception Bias
Most retailers perceive Pepsi to be less of
a priority than alternate brands, reducing
the visibility and shelf placement of
Pepsi.
Consumer Survey Findings and Insights

Frequency of Purchase Reason for Purchase Preferred Time of Purchase

Loyal Consumers 2-3 times a week Taste and Brand Preference Evening

Occasional Consumers Once a week Price Promotion Afternoon

Non-consumers Rarely or never Low Brand Awareness N/A

Problems Faced by Consumers and Retailers

Out-of-Stock Products Brand Perception Price Hike

Retailers struggle to keep up with the high Some consumers perceive Pepsi to be Recent price hikes negatively impact
demand of Pepsi, leaving shelves empty and inferior in quality compared to other brands, retailers' margins and consumer's
inconveniencing consumers. leading to lower sales. purchasing habits.
Conclusion and
Recommendations
1 Introduce More
Promotions
Offer more buy-one-get-one
and combo deals.
3 Improve Distribution
Channel
Improve the supply chain and
logistics to replenish stores
promptly.
2 Refine Marketing
Strategy
Enhance brand awareness and
appeal, promote and
showcase brand benefits.
4 Train Store Personnel
Train store personnel to
recommend products to
consumers and maintain stock
levels.
Future Implications

1 2021

Introduce a new packaging line to increase convenience

2022 for customers.

2
Launch a campaign to reposition the brand as a
preferred choice for customers in the soft drink
3 2023
category.
Expand into new markets in the Asia-Pacific region to
cater to evolving consumer habits.