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  • BCG Task 4

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    Akshay raj
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    Telecom Company X is seeking ways to increase its value and competitiveness as its profits have declined due to lower average revenue per user and market share. Implementing a "Bargain Updates Plan" targeted at customers under 30 could provide higher value to Company X and boost its revenue by 2.3-4.3% through increased customer retention and competitiveness compared to other options like handset leasing.

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    Telecom Company X is seeking ways to increase its value and competitiveness as its profits have declined due to lower average revenue per user and market share. Implementing a "Bargain Updates Plan" targeted at customers under 30 could provide higher value to Company X and boost its revenue by 2.3-4.3% through increased customer retention and competitiveness compared to other options like handset leasing.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    2 views1 page

    BCG Task 4

    Uploaded by

    Akshay raj
    Telecom Company X is seeking ways to increase its value and competitiveness as its profits have declined due to lower average revenue per user and market share. Implementing a "Bargain Updates Plan" targeted at customers under 30 could provide higher value to Company X and boost its revenue by 2.3-4.3% through increased customer retention and competitiveness compared to other options like handset leasing.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
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    Executive Summary

    Situation
    Telecom Company X has been Seeking Solutions to raise its value and competitiveness in the industry. A potential solution to this is
    the introduction of a new product line or,handset leasing or Bargain Upgrade Plans

    Complication
    Declining ARPU and market share has driven Company X’s profits down. Current customers do not see value in present plans at
    Company X

    Question

    Implementation of handset leasing could increase revenue between 2.3% to 4.3%, Customer retention and Company X’s
    competitiveness in their industry. By assuming market response to handset leasing will mimic comparable markets.

    Answer
    Introduce “Bargain updates Plan “. With marketing focus on customers under 30 that are looking for affordable plans, this plan is to
    bring higher value to Company X

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