TYPOGRAP

HY
typography
What is Typography?
 Typography is the style or
appearance of text.

 Can be found everywhere.

example
example
Common Types of Fonts
•Serif fonts

• Traditional
Projects
example
Sans Serif Fonts
• which is French
for without serif.

• clean and
modern
example
Display fonts
• come in
many different
styles.

• best for small

amounts of text
EXAMPLE
CHOOSING A FONT
- think about your message.
FONTS TO AVOID
 Combining Fonts
• less is more.

• It's best to limit yourself to one or two per

project.
Combining Fonts
Other Important Terms

• Kerning • Tracking
• Leading • Hierarchy
- essential for creating professional-looking
designs.
Hierarchy
• used to guide the reader's eye to whatever is most
important.

• It shows where to begin and where to go next.

Leading
• is the space between lines of text, also known as line
spacing.

• The goal is to make your text as comfortable to read as

possible.
example
Tracking
• is the overall “space” between characters

• sometimes called character spacing

Kerning
• is the space between specific characters

• Unlike tracking, it varies over the course of the

word because each letter fits together
differently.
GOOD KERNING
BAD KERNING
PUTTING IT ALL TOGETHER
WITH TYPOGRAPHY
TO DO LIST:
• Learn
• Love
• Live
• Repeat
without typography
to do list
• learn
• love
• live
• repeat