ABA

PRESENTATION
Seng Hua Hng Foodstuffs : Cracking the camel Nut for Growth, Using Data Analytics

GROUP 9
KAVYA
DEEPA
VARSHINI B
JAYANTHAN
MUTHUKRISHNA G
RAGHAVENDRAN H
IN 1994, THEY GREW FROM PEANUTS TO VARIETY OF NUTS.
​
IN 2014, they had market share of 36%​.

IN 2018, company staff strength grown to 170​.

private label packaging for local house brands and contract manufacturing.
COMPANY
BRAND
CHALLENGES AND OPPORTUNITIES TOWARDS
DATA ANALYTICS ADOPTION
Opportunities​
​
Enhanced Decision-making​
​
Strategic Insights for Growth​
​
Challenges

​Lack of Skilled Personnel

Low priority of allocating budgets​

​
RESTRUCTURING
Finance
Human Resources
Sales and Marketing
Operations
 The ‘Mini Monster’

IT ACCUMULATED A VOLUMINUOUS AMOUNT OF DATA.​

THERE WERE MANY COMPLICATIONS DUE TO CAMEL'S SPIRALLING DATA VOLUME.​

MANAGING THE STOCK KEEPING UNIT – MINI MONSTER​

JANUARY 2018 - DATA ANALYSIS PROJECT BEGAN BY "UOB- SMU" ASIAN INSTITUTE.​

​
TRIED & TESTED PATH​
FOR SHH, THE FINANCIAL PLANNING TOWARDS ACCOMPLISHING LONG TERM GOALS WAS A
CRITICAL PROCESS.​

THE BIG DETERRENCE FOR THE GLOBAL EXPANSION WAS THE ABESENCE OF SUPPORTING
INFORMATION SUCH AS OPERATING COSTS,RETURN ON INVESTMENT, PRODUCTION
QUANTITY .​

AIM - TO SUPPORT SHH IN ITS DECISION MAKING PROCESS TOWARDS STRATEGIC PLANNING
AND DRIVE BRAND AWARENESS FOR NEW PRODUCTS AS WELL AS CUSTOMER LOYALTY FOR
EXIXTING ONES.​​
DATA ANALYTICS -SME’S
Uncovering Historical Trends

1. Seasonal buying patterns

2. Most responsive periods
3. Product Purchased Most
PREDICTIVE ANALYTICS -SME’S
Demand Forecasting
12-week Monitoring plan

Sales Forecasting

Revision of Production cycle

PRESCRIPTIVE ANALYTICS - SME’S

Estimating Product Cannibalisation

PRESENTED BY GROUP 9

OPEN FOR FEEDBACK