Introduction to Sales and

Marketing
This section will explore the fundamental differences and collaborations between
sales and marketing in the business world. It is essential to understand the unique
roles and purposes of each.

Aa
Definition and Purpose of Sales
Selling Products or
Services
Sales involves the personal or
direct interaction with potential
customers to persuade them to
purchase specific products or
services.
Meeting Revenue Targets
The primary purpose of the sales
function is to generate revenue
and contribute to the financial
success of the company
Building Customer
Relationships
Effective sales techniques aim to
create and maintain strong
relationships with customers to
encourage repeat business and
loyalty.
 Definition of Marketing

Marketing is the process of creating value for your target

audience through the creation and distribution of content that is relevant to their
needs and wants. Marketing isn’t about selling products or services; it’s about
understanding the needs and desires of your target market and then creating content
that meets those needs.
Key Differences Between Sales and
Marketing

1 Focus 2 Relationship with Customers

Sales focuses on individual customer Sales seeks to create personal relationships,
interactions, while marketing focuses on while marketing aims to build brand
broader audience outreach. relationships.

3 Goals 4 Communication Channels

The primary goal of sales is to drive immediate Sales mainly uses face-to-face or direct
revenue, while marketing aims to lay the communication, and marketing uses various
groundwork for future sales mediums like social media, email, and
advertising.