Professional Documents
Culture Documents
SM 7
SM 7
3
Adequate and timely feedback is the cornerstone
of effective strategy evaluation.
4
Criteria for Evaluating Strategies
Consistency
4 Criteria Consonance
Feasibility
Advantage
5
Consistency: Strategy should not present inconsistent
goals and policies
Consonance: Need for strategists to examine sets of trends,
as well as individual trends in evaluating strategies.
Feasibility: Neither overtax resources nor create unsolvable
sub problems.
o Can the strategy be attempted within the physical, human,
and financial resources of the enterprise?
Advantage: Creation or maintenance of competitive
advantage.
6
Characteristics of an Effective Evaluation System
requirements to be effective:
o Economical
o Meaningful
o Provide useful information
o Provide timely information
o Provide a true picture of what is happening
o Should not dominate decisions
o Simple 8
Strategic Control Process
10
Control Techniques
Each area within an organization, however, uses its own
specific control techniques:
Financial controls
Budget controls
Marketing controls
Human resource controls
Computers and information controls
11
WISH YOU ALL THE
BEST!!!
12