amazon

Curated by -
Pooja Ganesh Balmiki
Alaana Susan Thomas
Krutika Maruti Mahindrakar
Aanas Chinnappan
 Amazon:
Elevating the User Experience
 01 User Experience Strategy of Amazon

02 Products Details Page

03 Process – Purchasing Experience

04 Promotions – Methods & Strategy

Contents 05 Problem Areas that needs attention

06 Potential Suggestions for Business Growth

07 Conclusion
How can Amazon further improve
its e-commerce platform to
elevate the user experience for
providing amazing services to the
customers?
User Experience Strategy – Amazon

Product Process Promotions Price Place

Core Elements of Amazon’s User Experience Strategy

Product – Details Page

 Design & Layout

 High Quality Images
 Product Details
 Customer Reviews & Ratings
 Product Availability & Delivery
 Delivery Alternatives
 Call to Action
 Pricing & Offers
 Product Recommendation
 User Reviews and Q&A
 Mobile Experience
 Views from users on
Amazon’s Product Details Page (PDP)
% Likeability & User experience of a PDP of
Ecommerce Website - Survey How is eBay & Walmart
Winning ?

Ebay  Complexities in
12% Navigation Page
Amazon
Amazon Walmart
48%  Customer Service
Ebay
Walmart Concerns
41%

• Survey conducted between 30th October – 6th November,

2023
• Survey performed on 100 consumers
• PDP – Product Details Page
 Findings on Amazon’s Product Details Page

As per the study by

Doudou Jia & Jun Wang
on Medium.com As per the study by Forbes
“Amazon Should improve the by Kiri Masters on User Experience
visual details and optimize “89% Of Consumers Are More
the check out process” Likely To Buy Products From
Amazon Than Other E-Commerce
Sites”
 Process – Purchasing Experience

 Product Listings
 Pricing
 Purchase
 Payment Processing
 Packaging
 Product Picking & Packaging
 Prime Delivery
 Package Tracking
 Purchase Returns
 Product Reviews
 Promotions
 Personalisation
 Platform Management
Findings on Amazon’s Process
(Purchasing Experience)

Monetization
of Advertising
Third-party Business from
Seller Third-Party
Dominance Sellers
 Share of Third-Party Seller

Business Is
profitable with
increasing Third-
Party Seller &
Advertising Revenue

Purchasing/Shopping
Experience is going
down
Promotions – Methods & Strategy

 Today’s deals
 Product Reviews
 Amazon Influencer Program
 Prime Day
 Sales Day Promotion
 Social Media Advertising
 Findings on Amazon’s Prime Day
Business Revenue

As per data published by Feedvisor Prime Day 2023 was an unparalleled success, shattering
records with a remarkable $12.7 billion in total sales.
The Impact of Amazon’s Promotional
Strategy on User Experience

Enhanced
Improved
Shopping
Discovery
Experience

Elevated
Engagement
Areas that needs attention to sustain in
the long run

 Fake reviews

 Unavailability of price comparison

 Customised Dashboards for Prime Members

 Unavailability of doorstep returns in some

countries

 Third-party seller dominance

Potential Suggestions for Business
Growth
Verified
Customer
Reviews

Low Third-
Easy Return
party seller
Policy
dominance
Conclusion

Where innovation meets delight,

and improvement enhances your
experience – that's Amazon
thanks!