Beyond

Meat
Presented by Group 4:
• Akshay Bhalla
• Jayant Arora
• Ravi Kumar
• Sankalp Mukherjee
Logo History
Can Beyond Meat disrupt the meat industry? Does the
company have the potential to form a strategic group
within the meat industry?

Beyond Meat's Disruptive Potential

• Growing Market: Plant-based meat alternatives are experiencing

significant growth, driven by health, environmental, and ethical concerns
surrounding traditional meat production.
• Target Audience: The rise of "flexitarians" creates a large target market for
Beyond Meat.
• Product Appeal: Beyond Meat's products aim to replicate the taste and
texture of real meat, appealing to a broader range of consumers.
• Distribution Growth: Partnerships with major retailers and restaurants
have increased consumer awareness and acceptance.
Achieving full-blown disruption comes
with challenges:
• Market Share: Plant-based meat still represents a
small portion of the overall meat market.
• Competition: Established meat companies and other
plant-based startups are strong competitors.
• Cost and Price: Plant-based alternatives can be more
expensive than traditional meat, limiting wider
adoption.
Strategic Group Formation
This group would share similar characteristics:
• Target Market: Flexitarians and health-conscious
consumers.
• Products: Plant-based meat alternatives.
• Competitive Strategies: Innovation, sustainability focus.

Challenges:
• Evolving Industry: The plant-based meat market is still
young, and the definition of a plant-based "meat"
category is debated.
• Consolidation: The traditional meat industry remains
highly consolidated, dominated by a few large players.
Overall Assessment

Factors that will determine Beyond Meat’s future:

• Cost Reduction: Lowering production costs can
make plant-based meat more price-competitive.
• Continued Innovation: Developing new, appealing
products that mimic real meat is crucial.
• Distribution Expansion: Reaching a wider range of
consumers is essential for market share growth.
Thank You!