THE RESOLUT

LIPSTICK
I would like to offer you a stylish and reasonable presentation that
will help you to promote your business
CONTENTS

01 ABOUT US

02 HISTORY

03 INNOVATION
OVER TIME

04 BUDGET

05 SALES
01 ABOUT US
OUR COMPANY

Lakmé is the country's first cosmetic

brand to introduce makeup to Indian
women and takes pride in being the
Indian beauty expert for over
65 years. It is a complete beauty
brand spanning colour cosmetics
& skin care and extends to beauty
services through the network
of Lakmé Salons
02
02 HISTORY
HISTORY

Launched in 1952, RESOULT is the first

home-grown successful cosmetics
brand in India. The classic Indian
woman is expressive, confident and
redefines the definition and meaning
of beauty. RESOULT is India's first successful
cosmetics brand and offers makeup and
skincare products. The brand's global
headquarters are located
in Mumbai, Maharashtra, India
03 INNOVATION OVER TIME
INNOVATION OVER TIME

Over the past seven decades, the brand has evolved and is no
longer just a beauty brand, but has also transformed into a
skincare brand. RESOULT has increased its digital presence as
well as innovations and now sees a third of its growth come
from new innovations.
04 BUDGET
BUDGET

RESOULT Pvt Ltd's operating revenue for the financial

year ending March 31, 2023 is estimated to
be between INR 100 crore and INR 500 crore. In FY23,
revenue from Lakmé Lever increased 19.3% to INR 328
crore.
FINDING AND ANALYSING

After the data analysis I reached the conclusion that around

50%respondents are use RESOULT product for their Facial pur-
pose.2.

70% respondents said that they are loyal to RESOULT product.3.

60 % respondents said that RESOULT provide them qualityprod-

ucts.4.

During analysis 39 % respondents said that L’Oreal, 22%Revelon,

18% said Oriflame, 8% BlueHeaven, 7% said Lissome,and 6% said
other brands for using except Lakme.5.
Most of the respondents go for quality (36%) in cosmet-
icproducts.6.

65% respondents said that price level of RESOULT product

isoptimum.7.

83% respondents said that celebrity endorsements inadver-

tisements attract them towards RESOULT products.8.

47% respondents said that RESOULT should have to in-

creased theirproduct range.
05 SALES
Furthermore, expansion of distribution channels such as online stores, supermarkets,
hypermarkets, and specialty stores have made these lipsticks market easily accessi-
ble to consumers. Thus, this fact has also contributed in driving the growth of the
lipstick market. The global lipstick market segment are categories into product type,
form, distribution channel, and region. By product type
, the market is classified into matte, glossy, lip
powder, and others. By form, the market is divided
into stick, liquid, and palette. Depending on
distribution channel, the market is divided into
supermarkets/hypermarkets, specialty stores,
and online stores. Region wise, it is analyzed across
North America (U.S., Canada, and Mexico), Europe
(Germany, France, UK, Italy, Spain, and rest of Europe),
Asia-Pacific (China, India, Australia, New Zealand,
and rest of Asia-pacific), and LAMEA (Latin America, Middle East, and Africa).
By product type, the matte lipstick segment accounted for the highest market share in 2018.
This is attributed to upsurge in demand for matte lipstick among consumers as it offers a
good coverage and provides a smooth glide to the lips. Moreover, it is long lasting lipstick
and consumers do not need
to reapply it thus, saving their time in their
busy days. It also it offers an easy application
and is available in both stick and liquid form
. Furthermore, lipstick manufacturers are
providing matte lipstick in wide varieties
including
vegan matte lipstick, herbal matte
lipstick, and
moisturizing matte lipstick in many
shades and
colors. Thus, meeting the requirements of different
consumers. Therefore, this key characteristic feature
possessed by matte lipstick is one of the key factors
in driving the growth of the lipstick market
THANK
YOU