PSYCHOLOGY OF

TRAVEL
Chapter 3
A. MOTIVATION OF
TRAVEL
A. Motivation of Travel

1. Escape
2. Relaxation
3. Relief of Tension
4. Sun lust
5. Physical
A. Motivation of Travel

6. Health
7. Family togetherness
8. Interpersonal relations
9. Roots or ethnic
10.Maintain Social contacts
A. Motivation of Travel

11. Convince oneself of ones achievements

12.Show one’s importance to others
13.Status and prestige
14.Self discovery
15.Cultural
A. Motivation of Travel

16.Education
17.Professional/business
18.Wanderlust
19.Interest in forest areas
20.Interest in scenery
4 basic travel motivators:
4 basic travel motivators:

1. Physical Motivators
include those related to physical rest,
sports participation, beach recreation,
relaxing entertainment, and other
motivations connected with health.
4 basic travel motivators:

2. Cultural Motivators
include the desire to know about other
countries
4 basic travel motivators:

3. Interpersonal Motivators
Pertain to the desire to meet other
people, visit friends or relatives, escape from
routine, from family and neighbors.
4 basic travel motivators:

4. Status and Prestige Motivators

Ego needs and personal development.
Included in this group are trips related to
business, and conventions, study, and
pursuit of hobbies education. Travel will
enhance one’s recognition and group
reputation.
B.TRAVEL AS MEANS
TO SATISFY A NEED
AND WANT.
Key in understanding
Tourist Motivation is to
view vacation travel as
a vehicle to satisfy ones
need and wants.
C. RELATIONSHIP
OF NEEDS,
WANTS, AND
MOTIVES
C. Relationship of Needs, Wants, and Motives
TOURIST
MOTIVATIONS
Tourist motivations
A. The need to escape or change
B. Travel for Health
C. Sports
D. Social Contact
E. Status and Prestige
F. Travel for Education
G. Personal Values
H. Cultural Experience
I. Shopping and Bargain Hunting
J. Professional and Business motives
K. Search for natural beauty
A. The need to escape or change

• The greatest reason for

travel can be summed up in
one word ---- escape
B. Travel for Health

• Development in the field of

medicine have influenced
travel for centuries, giving
rise to the concept of health
tourism.
C. Sports

• Interest in sports either as

participant or spectator is
attracting large segments
of the population
D. Social Contact

• Much travel grows out of

the social nature of people.
• Human beings are social
animals;
• They need contact and
communication with
others.
E. Status and Prestige

• Travel provides the means of ego

or self-enhancement.
• Travel to a poor country can
provide the traveler with a
feeling of superiority.
• Travel can also provide a means
of mingling with wealthy and
social elite.
G. Personal Values

• The notion of personal values

is an important travel
motivator.
• Many people are urged to
travel to satisfy personal
values and as the search for;
spiritual experience,
patriotism and
wholesomeness.
H. Cultural Experience

• Cross-cultural exchanges,
experiencing how other people
live and fostering international
understanding are some of the
reasons to satisfy curiosity about
other culture, lifestyles and
places.
F. Travel for Education

• The search for knowledge

and truth is inherent in
every individual.
• Travel offers an
opportunity to satisfy
urge to learn.
I. Shopping and Bargain Hunting

• To many people the joys developed

from buying certain goods may be
the major reason for travel.
J. Professional and Business motives

• Great number of people travel

for professional and business
motives.
k. Search for natural beauty

• Travel to satisfy ones search for

beauty.
LEARNING PROCESS
OF A TOURIST
Learning Process of a Tourist
• Individual will buy a vacation package if he has learned that the
purchase will satisfy an important need.

• Tourist compares various alternatives with list of criteria to determine

which alternative will most likely satisfy a particular motive.

• The resulting inclination will have an effect on the decision to buy.

• The inclination may be positive or negative, depending how well a

chosen alternative meet the motivator.

• The number of alternatives may vary according to the characteristics

of the traveler.
EFFECT OF
CONSISTENCY AND
COMPLEXITY ON
LEISURE TRAVEL
Effect of Consistency and complexity on leisure
travel
• Too much repetition or consistency results in boredom and a
corresponding amount of psychological tension grater than they
can handle.
-To reduce this tension he will attempt to introduce some complexity in his
life.

• Similarly, too much complexity may result more tension than a

person can endure.
-To reduce the complexity he will introduce a consistency in that
experience.
CLASSIFICATION OF
TRAVELERS BASED ON
PERSONALITY
Classification of travelers based on personality
• Phychocentrics – people centered on self, are inhibited and
unadventuresome. When traveling, they prefer to visit “safe”
destinations. They do not want to experiment on the
accommodation, food and entertainment.

• Allocentrics – people having interest on other person, are highly

curious and thrive on stimulation and change. They have a strong
need for variety and new experience.

• Midcentrics – people who resides in the middle. They prefer going

to a safe place but still wont hesitate to experience new things.
CLASSIFICATION OF
TRAVELERS BASED ON
THE PURPOSE OF
TRAVEL
Classification of travelers based on the
purpose of travel

Business Travelers:

o Regular Business Travelers

o Business Travelers attending meetings, conventions,
and congresses.
o Incentive Travelers
Classification of travelers based on the
purpose of travel

Pleasure/Personal Travelers:

oResort Travelers
oFamily pleasure travelers
oThe elderly; and
oSingles and couples
TRAVEL CONSTRAINTS
Travel Constraints

• Lack of money
• Lack of time
• Lack of safety and security
• Physical disability
• Family commitments
• Lack of interest in travel; and
• Fears of travel
Thank you for listening!
• Ref: Principles of Tourism Part I' 2006 Ed.