PRINCIPLES OF VISUAL
ARTS
PATTERNS
made by repeating or echoing
the visual elements of an
artwork..
CONTRAST
Differences in a work of
art. Light & dark, rough
& smooth, curved line &
straight
BALANCE
Is the distribution of the
visual weight of objects
in a work of art. Color,
size, texture.
RADIAL BALANCE
EMPHASIS
Main idea, the main
focus, the thing your eyes
sees first.
UNITY
A similar element
throughout a work of art
that brings the parts
together.
PROPORTION/SCALE
refers to the dimensions
of a composition and
relationships between
height, width and depth
RHYTHM/MOVEMENT
Visual elements in a work
of art that creates a sense
of action or implied
motion.
VARIETY/REPETION
The repeated use of particular
elements of visual arts to create a
pattern, movement, rhythm, or
unity. The use of the elements of
visual arts to create differences in
an artwork for visual interest .
THAT’S ALL
THANK YOU