PROJECT MANAGEMENT

Feasibility study
of a
project
Achieved by:

Rabei Meliha
Zaboub Ilaf Roua Errahmane

2023 / 2024
 Définition de l’étude de faisabilité

Etude documentaire du marché

Etude de marché
WORK PLAN
Etude financière

Etude technique

Exemples d’études de faisabilité

d’un projet
WHAT IS A FEASIBILITY STUDY?

This is the pre-launch study, which should provide a positive answer to the following
questions:
a) Is the project feasible with the financial, human, technical means we have
b) Is the project feasible in the environment in which we operate (political, competitive,
legal, regulatory)
c) Does the project cover the requirements of the client and more broadly the
requirements of stakeholders (benefits, quality, deadlines, etc.)
And market

THE
COMPONENTS
Financial study OF THE STUDY

Technical study
MARKET LITERATURE REVIEW
• the first step in your market research. Its objective is to identify existing
data revolving around 4 main axes

The main axes

The market The demand

The offer The environment

THE ENVIRONMENT

The environment is the fourth and final focus of the literature review. In this last part, you will have
to answer some questions to try to understand and visualize the environment of your company that
could positively or negatively influence your business. For this we use the PESTEL analysis
method (Political, Economic, Sociocultural, Technological, Ecological, Legal) which allows to
analyze the impact of the environment on the company.
HOW TO KNOW THE PRICE OF YOUR
COMPETITORS?

your strategy. In order to stand out from the competition, it is necessary to observe the
prices that are applied. To do this, you can conduct a field investigation by looking for
the information directly from the source. You can also search the web and request
quotes. Another way to obtain rates is to consult the price catalogue or make a study
directly with your future prospects.
MARKET RESEARCH
Market research is a crucial step in the planning of a project, whether for the launch of a new
product, the creation of a company or any other initiative. This study aims to collect relevant
data on the target market in order to make informed decisions. Here are the key steps to
conducting effective market research for your project:

1. Define the purpose of market research

2. Identify the target market
3. Collect primary and secondary data
4. Analyze competition
5. Assess market demand
6. Analyze market trends
7. Assess the regulations
8. Assess financial feasibility
9. Summarize the results
10. Make informed decisions
11. Make adjustments
Q U A N T I TAT I V E M A R K E T R E S E A R C H

a survey for statistical analysis of the market

and to determine the area of ridership.
Concretely, it is about:

Préparer un questionnaire D’interroger un échantillon

simple (généralement pour
des réponses de type oui/
non). Son contenu est
librement définissable selon
le but de l’étude de marché
représentatif de la clientèle
visée, constitué d’un grand
nombre de personnes. Cette
étape se déroule souvent
dans la rue ou sur Internet
D’établir des statistiques clés
sur la base de leurs
réponses afin d’en tirer des
conséquences
QUALITATIVE MARKET RESEARCH
also a survey, but which leads to discourse analysis
and not to the establishment of statistics. It is therefore
smaller and more detailed. In practice, it is necessary
to:

Interroger un
Établir un échantillon
questionnaire laissant représentatif de la
plus de place à clientèle visée, mais
l’argumentation, d’un nombre moins Analyser les discours
concernant le important que dans et en tirer des
comportement et les l’étude quantitative. conséquences
habitudes de la Cela est possible en
clientèle visée. entretien individuel en
présentiel, par
téléphone ou Internet
THE FINANCIAL STUDY

We are interested in the budgetary aspect of the project.

On the one hand, the profitability of the project:
a) What are the (financial) benefits expected by the project
b) In the context of a product or service, what will be its selling price, the
margin realized
TECHNICAL STUDY
The technical study of a project is a step in the planning and development process of any
project. It aims to assess the technical feasibility of the project, determine the necessary
resources and identify potential constraints. The following are the key steps and
considerations for a project’s technical review:

Identification Gestion des

Analyse des Conception Approbation et
Définition du des risques validation
projet besoins ressources technique technique

Évaluation Planification
Budget
de la de la Tests et Documentation Communication
technique validation
faisabilité réalisation technique
COMPETITIVE STUDY

• The study of competitors is an important step in any marketing reflection

of business creation or development
• This study consists in identifying the strengths and weaknesses of its
competitors in order to anticipate the threats weighing on its market, and
understand what differentiates these rivals from the customer’s point of
view. This study builds competitive strategies by developing strong
competitive advantages.
HOW TO CONDUCT A COMPETITION STUDY?

The most effective is to seek answers to questions such as:

• who are our competitors?
• what are their strengths and weaknesses?
• what are their goals?
• What strategies have they adopted to achieve their current
position?
• how can they react to our new marketing action plan?
THE STAGES OF THE COMPETITIVE STUDY
 T H E M A N U FA C T U R I N G P R O C E D U R E S

Project manufacturing procedures vary considerably depending on the nature of the project,
industry, product or service concerned. However, the following is a general approach to
determining project manufacturing procedures:

1. Needs Analysis and Specifications

2. Manufacturing Process Design
3. Choice of materials and raw materials
4. Equipment and Machinery Selection
5. Workforce Planning
6. Establishment of Standard Operating Procedures
(SOPs)
7. Quality Control
8. Production Plan and Inventory Management
9. Waste and Environmental Management.
10. Staff Training
11. Implementation and Monitoring
12. Documentation and Reporting
 COST ASSESSMENT
Investment costs:
- Capital costs, sometimes referred to as initial costs,
include all the expenses required to implement the
project. These costs are incurred at the beginning of the
project and are generally one-time expenses. They
include:
- Purchase of land or premises, if necessary.
- Purchase of equipment, machinery, vehicles,
installations, etc.
- Costs of building or fitting out facilities.
- Costs related to technical studies, permits,
authorizations and legal fees.
- Staff training costs.
- Start-up costs.
- Capital costs are essential to launch the project, but
they do not generally have a direct impact on recurring
operating costs once the project is underway.
Operating costs:
- Operating costs are recurring costs incurred
during the operation phase of the project. They
include a variety of expenses, including:
- Labour costs, including salaries and employee
benefits.
- Costs of raw materials, supplies and spare parts.
- Energy, water and maintenance costs.
- Marketing, distribution and sales costs.
- Rental or depreciation costs of equipment and
facilities.
- Management costs, including executive salaries
and administrative costs.
- Costs related to utilities, insurance and taxes.
- R&D costs, if any.
EXAMPLE
The feasibility study of a project is essential to
decide on the validity of the realization of the
idea of a project