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Zee is the one of the most popular in ndians media and
entertainment ndustry. t has also become very popular
with the viewers of global market. Zee also has various
Hindi movie channel apart from regional and music
channel.
The company's chairman Managing Director and founder
is Subhas Subhas Chandra Chandra and its chief executive director is
Puneet Puneet Goenka Goenka.
t is launched in October,1992 and has since grown into
a dominant player in ndian Television.
Cont Cont.. ..
n 2002,Zee Entertainment Enterprise acquire a
majority stake (51%) (51%) in ETC Networks.
n 2006, they acquired ntegrated Subscriber
Management Subscriber management service
Limited and in November 2006, Zee acquires an
interest (50%) in Asian sports network TEN TEN
Sports. Sports.
Zee was established in October 1992 as an a
content supplier for Zee TV. t was ndia's First
Hindi Satellite channel. t Operate in continents continents
across 120 countries across 120 countries. .
FF CHAttFlS FF CHAttFlS
00 TV 00 TV Hindi Entertainment Channel Hindi Entertainment Channel
and Flagship Station. and Flagship Station.
00 Cin02, 00 Cin02, Hindi Movie Channel. Hindi Movie Channel.
ing ing Hindi Music Channel. Hindi Music Channel.
00 Sports 00 Sports A spots Channel. A spots Channel.
00 Action 00 Action Hindi Action Movie Channel. Hindi Action Movie Channel.
T0n Sports T0n Sports 50% in the sports Channel. 50% in the sports Channel.
00 S2iI0 00 S2iI0 Hindi Comedy Channels. Hindi Comedy Channels.
00 Studio 00 Studio English Movie Channel. English Movie Channel.
FF tFwS CHAttFlS FF tFwS CHAttFlS
00 N0s 00 N0s Hindi News Channel. Hindi News Channel.
00 Busin0ss 00 Busin0ss Hindi Business Channel. Hindi Business Channel.
00 Punj,-i 00 Punj,-i !unjabi Entertainment Channel. !unjabi Entertainment Channel.
00 24 00 24 T,sh T,sh Marathi news Channel. Marathi news Channel.
24 24 Gh,nt, Gh,nt, Bangali Bangali News Channel. News Channel.
lSSuFS lSSuFS
Factors played a key role in establishment Factors played a key role in establishment
of of EE EE as a successful integrated as a successful integrated media media
company. company.
The competition in the The competition in the television television media media
segment. segment.
The marketing strategies adopted by The marketing strategies adopted by St,r St,r
and and Sony Sony..
The strategies adopted by The strategies adopted by EE EE to regain to regain
its position in ndia. its position in ndia.
C0HPFTlT0RS C0HPFTlT0RS
STRATEGIES ADOPTED BY EE: STRATEGIES ADOPTED BY EE:
After the huge competition in the market Zee needed
to formulate new strategies to claw back its market
share. The new strategies Zee adopted, such as
brand extension, brand re-positioning and re-branding,
pushed its revenues up once again and its share
price rose steadily during the period 2003-04.
A new catch line-"Jiyo Zee bharke" is also
repositioned ZEE. All these moves were aimed at
expanding its viewership.
ARKETING STRATEGIES ADOPTED BY ARKETING STRATEGIES ADOPTED BY
STAR AND SONY STAR AND SONY
Star, which was launched in 1991, was also making Star, which was launched in 1991, was also making
an effort to attract larger numbers of the non an effort to attract larger numbers of the non- -
westernized ndian viewers. westernized ndian viewers.
Star and Sony were concentrating more on improving Star and Sony were concentrating more on improving
their programming content. their programming content.
Sony, meanwhile, launched its sports Sony, meanwhile, launched its sports- -cum cum- -movies movies
channel "SET MAX" in 1999. Star tried its best to pull channel "SET MAX" in 1999. Star tried its best to pull
in the viewers. But the scene seemed uncertain for in the viewers. But the scene seemed uncertain for
both Star and Sony, as all their efforts were not quite both Star and Sony, as all their efforts were not quite
paying off. paying off.
S0luTl0t S0luTl0t
They have to brand the entire logo of entire They have to brand the entire logo of entire
ZEE network. ZEE network.
Decrease the advertisement Decrease the advertisement
Start some new reality and adventure shows Start some new reality and adventure shows
and familiar programs. and familiar programs.
ncrease the picture quality such as high ncrease the picture quality such as high
definition video. definition video.
nvolve celebrities with their reality shows. nvolve celebrities with their reality shows.
They start taking the contract of live matches. They start taking the contract of live matches.
C0tCluSl0t C0tCluSl0t
Zee, launched Zee TV, the nation's first Zee, launched Zee TV, the nation's first
Hindi channel by a private organization. Hindi channel by a private organization.
Zee TV get a massive positive response Zee TV get a massive positive response
from ndian viewers, since it brought them from ndian viewers, since it brought them
a much wider choice of programs a much wider choice of programs
compared to Doordarshan. Zee TV's compared to Doordarshan. Zee TV's
broadcast content ranged from film broadcast content ranged from film- -based based
to educational programs to educational programs..
C0tT.. C0tT..
n 2006 the Zee Network not launches n 2006 the Zee Network not launches
those type of such programs and serials those type of such programs and serials
that is the one of the most popular reason that is the one of the most popular reason
for the decreasing the TR! of the Zee for the decreasing the TR! of the Zee
network. network.
THAtKS !!!
PRFSFtTF0 Y. PRFSFtTF0 Y.
HAtJFFT KuHAR
AtCHAl RAtA