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Slide 2.

Chapter 2

Strategic Procurement

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic Procurement
Week 2 - Session Outline:
1. Strategy: Procurement Excellence
2. Strategy: Strategic Sourcing-Procurement Process Model
3. Strategy thinking – the five elements
4. Definitions of strategy
5. Eight characteristics of strategy
6. Strategy development – schools headings (ten schools)
7. Incremental Strategy Development
8. Levels of organisational strategy (corporate, business, functional/operational)
9. Corporate strategy
10. Growth strategies
11. Business level strategies
12. The cycle of strategic management
13. Strategic analysis and tools of scientific analysis
14. Organisational strategy – impact of environmental factors
15. Internal scrutiny
16. Strategy Formulation
17. Evaluation of alternative strategies (Rumelt's four principles)
18. Kraljic portfolio management-matrix
19. The main stages of strategy implementation
20. Post-implementation evaluation, control and review
21. Strategic procurement and supply chain process - CIPS model key points

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Learning Outcomes (1/2)


This chapter aims to provide an understanding of:
• strategic procurement and its contribution to corporate strategy
• the origins and development of strategic theory
• corporate, business and functional/operating strategies
• strategy development using Mintzberg’s ten schools
• strategic management
• business growth strategies

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Learning Outcomes (2/2)


• strategic analysis
• procurement, portfolio management
• strategy formulation – rational planning or incremental
• the evaluation of alternative strategies
• strategy implementation
• the post implementation, evaluation, control and review of strategies.

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Key Ideas (1/2)


• Mintzberg, Johnson and Scholes and the definitions of strategy.
• Mintzberg’s ten schools of strategic development.
• Rational planning, incremental and emergent views of strategy.
• Growth, stability, combination and retrenchment strategies.
• Strategic procurement and procurement strategy.
• Environmental and internal scanning to strengthen strategic
formulation and challenge.
• Linking procurement strategies to corporate strategic objectives.
• Critical success factors.

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Key Ideas (2/2)


• Vision and mission statements and business, procurement and supply
objectives.
• Lifecycles, scenario planning, cost–benefit, profitability and risk
analysis as approaches to the evaluation of strategies.
• Portfolio planning with special reference to Kraljic and Kamann.
• Policies and strategy implementation plans.
• The CIPS procurement and supply chain model.

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Why/When Procurement Management?


• Project Procurement Management

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategy: Procurement Excellence

Source: www.PwC.com/Procurement_Excellence (2015)

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategy: Strategic Sourcing

Source: www.coursera.org/Supply Chain Principles/Strategic Sourcing (N.D.)

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

5. Intent 1. System
focus perspective

Strategy thinking –
4. Thinking the five elements 2. Intelligent
in time opportunism

3. Hypothesis-driven

Figure 2.1 The elements of strategic thinking

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Definitions of strategy

As a plan, strategy is a consciously intended course of


action, a guideline (or set of guidelines) to deal with a
situation.
As a ploy, strategy is a special manoeuvre intended to outwit
an opponent or competitor, thereby building and achieving goals.

As a pattern, strategy is a stream of actions demonstrating


consistency in behaviour, whether intended or not intended.

(See Chapter 2 – Section 2.2 for more


definitions)

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement
Eight characteristics of strategy
Concerned with long-term direction
Trying to achieve some advantage over competitors
Concerned with scope of an organisation’s activities
Matching of resources and activities of an organisation to
the environment in which it operates
Building on or stretching resources and competencies
May require major resource changes
Likely to affect operational decisions
Strategies also affected by values and expectations of
those who have power

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Strategy development – schools headings

How strategies should


Prescriptive schools be formulated

Representing how
Descriptive schools strategies are formulated

Configurations and
Configuration school transformation

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Strategy development – the ten schools classification

Design
Prescriptive schools Planning
Positioning

Entrepreneurial
Cognitive
Learning
Descriptive schools Power
Cultural
Environmental

Configurations
Configuration school (Transformation)

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Design
Planning
Positioning

Entrepreneurial
Cognitive
Learning
Power
Cultural
Environmental

Configurations
(Transformation)

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement
Levels of organisational strategy
• What business should we be in?
• Deciding grand strategies
Corporate strategy
• Determining values
TOP TIER • Coordinating and managing major resources
• Deciding business locations and structures

• Coordinating and integrating unit strategies


Business strategy • Developing distinctive competencies
MIDDLE TIER • Identifying product market niches (niche market)
• Monitoring products and markets

Functional/operational • Ensuring skills and competencies are utilised effectively


strategies • Integrating activities, e.g. procurement/marketing
• Providing information and expertise
LOWER TIER

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Corporate strategy is concerned with

 Determining what business(es) the enterprise should be in


to maximise profitability
 Deciding grand strategies
 Determining the values of the enterprise
 Coordinating and managing major resources and
relationships
 Deciding on business locations and structures

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Growth strategies

Corporate growth
strategies

Integration Intensive Diversification


strategies strategies strategies

Product Innovation Concentric


Vertical
and development Conglomerate
Horizontal
Market penetration Horizontal
Market development

Figure 2.3 Growth strategies

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement
Business-level strategies

‘How are we going to compete in this particular business area?’

Business-level strategies concerned with

Coordinating and integrating unit strategies

Developing distinctive competencies


and competitive advantages

Identifying product market niches

Monitoring products and markets

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

The cycle of strategic management

Figure 2.4 The cycle of strategic management

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Strategic analysis and tools of scientific analysis

Definition of strategic analysis

Developing a theoretically informed understanding of the environment in


which an organisation is operating together with an understanding of
the organisation’s interaction with its environment in order to improve
organisation efficiency and effectiveness by increasing the
organisation’s capacity to deploy and redeploy its resources intelligently.

Tools of scientific analysis


• Environmental scanning
• Porter analysis
• Scenario analysis
• Organisational appraisal
• Critical success analysis
• Gap and SWOT analysis

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement
Organisational strategy – impact of environmental factors

• Private
• Public
Sector impact • Voluntary

• Entry barriers
• Determinants of supplier
power
Industry impact • New entrants
• Rivalry
• Substitution threat
• Buying power
• Legal restrictions
Refer to changes in:
• Political
• Economic
Macro-environmental • Social
• Technological
• Environmental
• Legal
environments

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Internal scrutiny

Essential to scan:
Resources • Money and financial/fiscal flow
• Physical facilities
• Human resources
• I.T. resources

Culture

Value chains and structure

Critical success factors (or Corporate KPIs reflecting


positive yield/output)

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Strategy formulation
This articulates a realistic, credible and positive projection of
Vision statement the future state of an organisation or functions or operations
within that organisation

Mission statement Answers the question ‘What is our business?’

Explicit statement of the results the organisation wishes to


Objectives achieve

Application of
Strengths, weaknesses, opportunities and threats analysis
SWOT analysis

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Evaluation of alternative strategies


Four principles (Rumelt)

Consistency The strategy must not present mutually inconsistent policies

The strategy must represent an adaptive response to the


Consonance
external environment and critical changes therein

The strategy must provide for the creation and/or


Advantage
maintenance of a competitive advantage

The strategy must neither overtax available resources nor


Feasibility
create insoluble problems

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Kraljic portfolio management

 First introduced in 1983

 Aims to guide managers to recognise the weakness of their organisation and


formulate strategies for guarding against supplies disruption

 Profit impact defined in terms of:


 Volume purchased
 Percentage of total cost
 Impact on product quality or business growth

 Supply risk assessed in terms of:


 Availability
 Number of suppliers
 Competitive demand
 Make or buy opportunities
 Storage risks
 Substitution opportunities

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Kraljic portfolio’s matrix

Source: Wikipedia, Kraljic matrix (2020) Source: Forbes, What Is The Kraljic Matrix? (2017)

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Kraljic portfolio’s matrix: example

Expert Program Management – EPM (2022) The Kraljic Matrix Explained with Example.

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Recap?

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

The main stages of strategy implementation


Communicate strategic plans to everyone in the organisation

Obtain commitment from those concerned

Framing policies and procedures

Setting operational targets and objectives

Assigning responsibilities and commensurate authority

Changing, where necessary, organisational structures

Allocation of resources and agreeing budgets

Providing training for employees

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement

Post-implementation evaluation, control and review


• Internal consistency
• Environmental fit
Evaluation criteria • Resource fit
• Communication and implementation

• Establish performance standards (KPIs)


• Measure performance
Control process • Compare actual with planned
• Take appropriate corrective action

• General strategy
Review • Alternative strategy
• Alternative methods

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Strategic procurement
Strategic procurement and supply chain process
CIPS model key points

Organisation’s vision, mission and values

Organisation’s overall strategy

Strategic sourcing analysis

Proactive demand management

Acquisition pre-contract

Acquisition post-contract

Review contract and/or relationship or end contract and/or relationship

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Questions ?

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016
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Thank You

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recording, or otherwise, without the prior written permission of the publisher.

Lysons & Farrington, Procurement and Supply Chain Management, 9e © Pearson Education Limited 2016

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