Mass

Culture
and
Popular
Culture
Mass Culture
A common culture experienced by a large number of
people.
 The culture that is widely disseminated via the mass.
 It is the set of ideas and values that develop or arise from
common exposure to the same cultural activities, media,
news sources, music and art.
 Made available to the masses either with the help of
mass media like broadcast, print, internet or by word or
mouth.
What influences mass culture now?

Mass culture is an even bigger epidemic now.

The internet and television are the biggest
reasons of why Philippines is that what it is
today.
Many people fear that celebrities cause
children to act different ways or influence
them to do drugs or drink alcohol.
Pros and
Cons of
Philippine
Mass
Culture
Pros
Mass culture heavily influences the Philippines
today.
It also allows us to get information very quickly.
Mass culture also provides us with entertainment
like television.
Cons
Mass culture made us become more technology
based and move us away from outdoor activities.
It also made us more sensitive.
It also makes us have less common sense because
we focus more on technology and less on the real
world.
In which media
does the Mass
Culture or Mass
Media is
developed?
The Mass Culture is mainly developed in

 Television
 Radio
 Movies
 Advertisings
 Books, Magazines, and Newspapers
 Social Media
 Famous persons
 Music
TELEVISON
The most popular shows on television are usually
Game Shows, and Dramas Like Soap Operas
Over the past several years, they have also adopted
Reality Shows, and put their own spin on it such as
Pinoy Big Brother and Pinoy Idol.
RADIO
Radio continues to be a significant source of
information for Filipinos, as it reaches even the
‘remotest areas’
MOVIES
The Philippine produces genres such as Action,
Romance, Comedy, Fantasy, etc.
Older movies depicted the average Filipino in
Poverty. Nowadays the majority are portrayed as
middle class.
ADVERTISING
The Philippines is a brand-conscious market.
Advertising plays a significant role in promoting
the sale of most consumer goods, and several of the
country’s top advertising agencies are affiliated
with international companies.
BOOK, MAGAZINES, AND NEWSPAPERS
 Magazine – a regularly published collection of articles that
might focus on any topic in general or on topics of interest to
a specific group, such as sports fans or music fans or home
decorators.
 Newspaper – a regularly published collection of fairly brief
articles that provide updates on current events and interests.
 Book – introducing the readers to a world of imagination,
providing knowledge of outside world, improving their
reading, writing and speaking skills as well as boosting
memory and intelligence.
SOCIAL MEDIA
 Ranked #1 in the usage of Social Media
 98% of the Philippine population have at least 2 mobile
phones for every individual
 33% of Filipino access the internet, five percentage points
below the Southeast Asian regional average of 38%
 52% of Filipinos have a computer with high speed internet
connection at home.
 74% of 15-19 years identify internet cafes as their main
point of internet access.
MUSIC
The Philippine produces as many kinds of music
including Rock, Hip-hop, RnB, and traditional
kinds of music.
The Philippines also prides itself on its Female
Songstresses its Divas.
 Mass
Culture in
the
Philippines
Mass Culture in the Philippines
The Philippine still does not broadcast in High
definition for the majority of its content.
It borrows a lot of its ideas and influences from
Western culture of America, such as music, movies,
style, etc.
Fan adulation for their actors and actresses, singers,
and television hosts, sports stars, etc.
Main Concept and Important Ideas of Mass Culture

The main idea of mass culture was the masses (the

people) controlled the population view on things.
This was high influenced by the media.
What the mass culture is really the ideas that the
masses of the world make us believe, and most of
the times, not only make us believe them, but they
also make us act in some way specifically.
Main Concept and Important Ideas of Mass Culture

Mass culture is changing depending on the

importance of time and it can have some influence
on the way the people act and the knowledge they
get through the years.
What makes the Culture Unique?

Colonized by the Spanish and then America

consecutively.
Despite being influenced by foreign invaders, the
country still manages to keep its own identity.
The media produced even while taking ques form
other foreign media, it is still very distinctive and
unique on its own.
Everything that they had is
what started us to have what
we have now