EXECUTIVE BOARD
A satirical combination in quirky way
As the chief honcho, I lead the pack with a moral
compass and a drive to make a difference. My
leadership style? Calm, collected, and laser-
focused. But let's be real, my bunch of ragtag
teammates always find themselves in amusing
situations. Nevertheless, I keep the ship on
course with a professional vibe, no matter how
many banana peels they leave in my path.
So Chloe Decker would be our CEO of the
Company
As a COO, my ninja-like planning skills and
strategic thinking would be a match made in
heaven. Keeping a watchful eye over the
company's inner workings, my mission
would be to create genius plans for
maximum efficiency, all while keeping my
cool like a pro.
So Profesor would be our COO of the
Company
You know me as the mastermind behind the
infamous "Playbook" and my quirky HR style.
If you're looking for a one-of-a-kind work
culture, I'm your go-to guy. From establishing
a "Bro Code" rulebook to hosting zany team-
building activities, I'll have you laughing and
succeeding all at once.
So Barney would be CHRO of the Company
As a savings superstar and
Picture this: a General
bargain-hunting ninja, I was
Picture this: I'm the dark cloud Manager with a spunky, fiery
made for the CFO role! Armed
hovering over our team. While personality and a knack for
with my trusty frugal thinking cap,
everyone else is all sunshine and hilariously twisting idioms.
I'd sniff out every last opportunity
rainbows, I'm the voice of reason, That's yours truly! While
to trim expenses, ensuring the
bringing a no-nonsense attitude to working to bridge the cultural Picture this: My kooky love for
company's coffers are
the table. And when my gaps within our company, be prehistoric creatures could add a
overflowing. And if that means
teammates are bouncing off the prepared for some side- dino-mite touch to your
getting a little wild with some
walls, my calm and collected splitting moments. marketing game! Why not
unconventional cost-saving
demeanor is sure to get a good sprinkle a little paleontology
tricks, well then, let's get crazy!
chuckle out of them Therefore We present Gloria as magic into your ad campaigns for
our General Manager a dash of humor and creativity?
Therefore We present Monisha
Sarabhai as our CFO Therefore We present Wednesday as
our MD So Lastly we present Ross as our
CMO of the Company
 Company : Sugar Cosmetics
Motto : To make Cruelty-free, high-quality cosmetics that make you
feel confident and beautiful.
Sugar Cosmetics' market entry into Australia market may be aided
by seven fictional characters: Chloe Decker, Professor, Barney
Stinson, Monisha Sarabhai, Wednesday Addams, Ross Geller, and
Gloria Pritchett.
Here are some specific examples of how they might be useful:
• Chloe Decker has the potential to lead and advocate for the
brand.
• Professor could devise a risk management strategy.
• Barney Stinson has the ability to create one-of-a-kind marketing
campaigns.
• Monisha Sarabhai could devise a pricing strategy that is
competitive.
• Wednesday Addams could create novel product concepts and
packaging designs.
• Ross Geller could develop new product formulations.
• Gloria Pritchett could motivate the team and build relationships
with Australian customers.
Sugar Cosmetics' market in Australia can be expanded through
innovative marketing strategies such as:
• Localized campaigns: Highlight the brand's cruelty-free and high-
quality products, using Australian slang and cultural references.
• Influencer collaborations: Partner with Australian beauty
influencers to create engaging content and reviews.
• Pop-up stores and experiential marketing: Host events in key
Australian cities to allow customers to try products and receive
makeovers.
• Eco-conscious messaging: Emphasize the brand's commitment to
ethical sourcing, sustainability, and cruelty-free practices.
• Localized website and customer support: Create a localized
website with Australian pricing, product information, and customer
support.
• Limited-edition collections: Launch limited-edition collections
inspired by Australian culture, seasons, or holidays.
• Collaborations with local brands: Collaborate with local Australian
brands or fashion designers for special edition makeup collections.