I_______W

INTERVIEW
S____Y
SURVEY
G_ _ _P D_ _ _U_ _ _ _N
GROUP DI SCUS S ION
WORD SEARCH
Direction: Search for the three (3) words
related Market Research in the box below.
Clues are provided.
M D R V E Y E R A
A S U R V E Y I P
R T C R A D D C H
K A A C D I N H O
E C E L V A A D N
T N T E T V I E E
R E S E A R C H S
I N T E R V I E W
 MARKET
RESEARCH
Can be defined as the
process of gathering,
analyzing and interpreting
the information about the
products or the services to
be offered for sale to
potential consumers in the
market.
DATA COLLECTION
Data collection is defined as the
procedure of collecting, measuring and
analyzing accurate insights for research
using standard validated techniques.
Tips in Collecting Data

• Organize collected data as soon as it is available

• Know what message you want to get across and then
collect data that is relevant to the message
• Collect more data
• Create more data
• Take note of interesting or significant data
Ways to Collect Data
Survey
Interview
Focus Groups Discussion (FDG)
 GUIDELINES IN CONSTRUCTING
• Simple QUESTIONER
• Clearly appealing and easy to read
• Cluster or block related questions
• Complex questions to more specific
• Questions are concise and easily understood
• Avoid questions that are difficult to answer
• Make sure response scales used are consistent that are
mutually exclusive
 INTERVIEW
One of the most
reliable and credible
ways of getting
relevant information
from target customers
FOCUS GROUP
DISCUSSION

Is an excellent method for

generating and screening ideas
and concepts. It can be
moderated group interviews and
brainstorming sessions that
provide information on user’s
needs and behaviors.
Conducting Focus Group Discussion
 Session is between 90 and 120 minutes
 8 to 10 participants per group
 Assign an expert moderator/facilitator who can
manage group dynamics
 Use a semi-structured or open-format discussion
APPLICATION:
Directions: Conduct a Focus Group Discussion (FGD) in your group. Ask the group who are
interested to have their own business in the future. Ask the group what they have observed in
the community or in other places that they have gone to so that they may have prospects on
what are the products being bought or patronized by the customers which are not yet offered
by other entrepreneurs in your locality. List down 3 possible products to be introduced for the
target market.

The learner’s output will be evaluated according to the following criteria:

Creativity – 10 points
Content/ Accuracy – 10 points
Timeliness – 10 points
Total- 30 points
EVALUATION:
Direction: Complete the statements below and write your
answers in ¼ sheet of paper.

1. _____________ Can be defined as the process

of gathering, analyzing and interpreting the
information about the products or the services to
be offered for sale to potential consumers in the
market.
2. _____________ is defined as the
procedure of collecting, measuring and
analyzing accurate insights for research
using standard validated techniques.
3. _____________ One of the most
reliable and credible ways of getting
relevant information from target
customers.
4. _____________ Is an excellent method
for generating and screening ideas and
concepts. It can be moderated group
interviews and brainstorming sessions that
provide information on user’s needs and
behaviors.
5. ______________Are the most common
way to gather primary research with the
use of questionnaire or interview schedule.
ASSIGNMENT:
Suppose you will start you are to open a “Lemon Juice and Shake” business in
your neighborhood. Conduct a simple market research to know if it is feasible
or not.

The learner’s output will be evaluated according to the following criteria:

Creativity – 10 points
Content/ Accuracy – 10 points
Timeliness – 10 points
Total- 30 points
Thank You and God Bless!!!