TOPIC:

MARKETING OF
AGRICULTURAL
PRODUCE
• LESSON OBJECTIVES
• State the meaning of market.
• Define the meaning of marketing.
• List the marketing activities of agricultural
produce.
• State and explain the various types of
agricultural markets.
• MEANING OF MARKET AND MARKETING
• Market is a place where sellers and buyers
gather to do business.
• Marketing of agricultural produce involves all
activities performed in the movement of
agricultural goods and services from the
point of production until they get to the
consumers.
• MARKETING ACTIVITIES
• Farm level processing which involves preservation of
farm products by improving their shelf life.
• Grading and sorting of agricultural products based on
accepted criteria.
• Packaging of agricultural products in their
appropriate container based on their weight and size.
• Storage to protect them from loss, ensure adequate
supply of raw materials, ensure regular supply of
food all year round etc.
• CONTINUES
• Transportation using lorries, train, trucks etc
from place of production to the market, and to
the buyers and consumers.
• Use of advertising media to inform potential
buyers of the availability of some agricultural
products.
• Merchandising: which is the actual sales of the
agricultural products.
• TYPES OF MARKET FOR AGRICULTURAL PRODUCT
• Farm-gate market is when sellers or consumers go
directly to the farm (center of production) to buy the
products.
• Local market refers to an area or a particular place in a
community which serve as an outlet for agricultural
produce.
• Larger market involves marketing boards and co-
operative societies, who engages licensed buyers to
buy from producers and sell to agro-based industries as
raw materials.
• CONTINUES
• International market involves the federal
government organizing, supervising and
encouraging the production of certain crops like
cassava, maize, groundnut etc, which are then
exported to other countries.
• Stock exchange market here farmers buy shares in
the stock exchange market with regard to livestock
or crops which are privately owned or owned by
the government.
• CLASSWORK
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