GENERIC

DRUGS
Sudhir Sawant PhD​
AGENDA
Introduction​
What is generic drug?
​Why we need generic medicines
Advantages & disadvantages
​Summary​
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INTRODUCTION
Generic Industry is an ever growing business in India. India is considered as
Pharmacy of World. India has more USFDA approved manufacturing sites than USA
itself.

Reverse engineering, Qualified and well trained manpower, employment generation,

Opportunities to grow, Customer/patient benefits,

“I work to improve the health of my Nation”

We help business grow organically and foster a consumer-first mindset.

 PRIMARY
OBJECTIVE
Understand the basic difference between a Generic
Drug, a Branded Drug, Branded Generic drug and
spurious drug
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WHY BRANDED DRUNGS ARE SO EXPENSIVE?

• Development tunnel
• 15 years for R&D
• 1.5Billion USD expensive
• Patent 15 years term
• Exclusivity
• Patent expiry entry of
Generic medicines
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AREAS OF CONRERN
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“ BUSINESS OPPORTUNITIES ARE

LIKE BUSES. THERE'S ALWAYS

”
ANOTHER ONE COMING.
Richard Branson
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TOP INNOVATOR &GENERIC

COMPANIES

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MIRJAM NILSSON FLORA BERGGREN​ RAJESH SANTOSHI​

Chief Executive Officer Chief Operations Officer VP Marketing
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TOP MOST CONSUMED GENERIC

PRODUCTS
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TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN​ RAJESH SANTOSHI​

President Chief Executive Officer Chief Operations Officer VP Marketing

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GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBIN KLINE

VP Product SEO Strategist Product Designer Content Developer
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PLAN FOR PRODUCT LAUNCH

PLANNING MARKETING DESIGN STRATEGY LAUNCH

Deploy strategic
Disseminate Foster holistically
Synergize scalable Coordinate e- networks with
standardized superior
e-commerce business applications compelling e-
metrics methodologies
business needs
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TIMELINE

SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX

Synergize scalable Disseminate standardized Coordinate e- Foster holistically Deploy strategic

e-commerce business applications superior methodologies networks with
metrics compelling e-
business needs
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AREAS OF FOCUS

• Develop winning strategies to keep ahead • Iterative approaches to corporate strategy

of the competition • Establish a management framework from
• Capitalize on low-hanging fruit to identify the inside
a ballpark value
• Visualize customer directed convergence
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HOW WE GET THERE

PUBLICITY OPPORTUNITIES SUPPLY CHAINS

• Public awareness • Pursue scalable customer • Cultivate one-to-one

• Government Initiatives service through sustainable
• Doctor’s participation strategies
• Engage top-line web
services with cutting-edge
deliverables
customer service with robust
ideas
• Maximize timely
deliverables for real-time
schemas
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SUMMARY
At Contoso, we believe in giving 110%. By using our next-generation
data architecture, we help organizations virtually manage agile workflows.
We thrive because of our market knowledge and great team behind our
product. As our CEO says, "Efficiencies will come from proactively
transforming how we do business."
THANK YOU
drsudhirsawant@gmail.com