BRITANNIA WIP

2022 WEEK 1

BY: Oscar Smith James

 INTRODUCTION

• Britannia Industries Ltd (BIL) is a manufacturer and marketer of

bakery and dairy products. The company’s product portfolio includes
bakery products such as biscuits, bread, croissant, cakes, wafers,
and rusk, and dairy products comprising milk, butter, cheese, milk-
related readymade beverages, and yoghurt. BIL offers its products
under various brands, such as Good Day, Treat, 50-50, Tiger,
Crackers, Bourbon, Milk Bikis, MarieGold, and NutriChoice. It sells
and markets products through distributors, direct sales channels,
vendors, and contract packers. The company supplies its products
across Asia-Pacific, the Middle-East, Europe, Africa and the Americas.
It owns and operates manufacturing plants across India. BIL is
headquartered in Bangalore, Karnataka, India.
TOP 10 LEADING PRODUCTS
 MARKET SHARE

• Britannia Industries on Friday reported that its market share had hit a
15-year high in Q2 FY23. The company reported Consolidated Sales of
Rs 4,338 crore growing at 22 per cent and Profit from Operations at Rs
660 crore growing at 30 per cent for the quarter
5 FORCES OF MICHAEL PORTER

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SWOT ANALYSIS OF BRITANNIA

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BEAT MAPING OR ALIGNMENT

• Beat planning, or permanent planning as it is often referred to is a

day-level route plan created for field sales and marketing
personnel to determine which stores they will visit on a daily basis
at a predefined frequency. The plan defines whom to visit, when
to visit and how many times to visit based on the company’s
priorities on stores, categories, and segments.
 ADD NEW OUTLETS
What is Beat Planning? Beat planning or permanent journey plan is a day-level route
plan made for field sales/marketing personnel to make visits to a number of
stores at a predefined frequency. A beat plan defines whom to visit, when to visit,
based on the company's priorities on stores category/segment.

• In Britannia we were asked to visit field with the

assigned sales man and were also asked to open new
stores for Britannia to increase availability, expand
business and increase revenue of the company.

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 PRODUCT PROMOTION OR PITCHING

Products promotion is the process of marketing a new or featured item or service

to consumers. It is a group of techniques used to bring attention to a brand and a
specific product when it is first released into the market or once a company decides to
feature this item after it's been launched.

In Britannia we were promoting its new products like croissants, cheese and ghee.

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CONCLUSION

• Britannia is the leading brand in india for bakery and biscuits.

• Britannia has the larggest market share in its field.
• Britannia works systematically through beat alighnment and all.
• It keeps adding new products in its category line to compete the
market demand.

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