IMPACT OF SOCIAL

NETWORKING SITES ON
JOB SEARCHING FOR
STUDENTS
GUIDED BY-
PROF.DR.NIRMALA JOSHI
OUR BEST TEAM
1 SAHIL BHAMRE - 012

2 RIDHI BHANUSHALI - 014 6

3 SHRADDHA BHANDARE - 013

4 SANSKAR BHAGAT - 011

TABLE OF CONTENT
1 ABSTRACT

2 INTRODUCTION
6

3 RESEARCH METHODOLOGY
4 HYPOTHESIS TESTING
5 LIMITATIONS OF The Study
6 FUTURE SCOPE
7 REFERENCES
 ABSTRACT
• Explore the impact of social networking site on students job
searching tactics.
• Bridge theory and practice for academia, educators, employers
and policy makers
• The research reveals relationship between students level of
engagements with social networking sites and the success of
their job search efforts
• Emphasizes the role of digital presence in job seeking outcomes
 INTRODUCTION

• Social networking sites connect globally, transforming

personal and professional interaction.

• Research focuses on their impact on student job searching in

the transition to the job market.

• Platforms like LinkedID, Naukri, Twitter shape how students

search for opportunity
RESEARCH
METHODOLOGY

• Primary data : Questionnaire, 108 respondents

• Secondary data : Published research, websites

• Exploratory research identifies issues

• Mixed methods for comprehensive insights

 HYPOTHESIS TESTING
Hypothesis 1:

• Null Hypothesis (H0): There is no significant relationship between

students level of engagement with social networking sites and the
success of their job search efforts.

• Alternate Hypothesis (H1): There is a significant positive relationship

between students & level of engagement with social networking sites
and the success of their job search efforts.
 HYPOTHESIS TESTING
Hypothesis 2:

• Null Hypothesis (H0): There is no significant impact of the frequency of

students & job searching activities on social networking sites and their
comfort level with sharing professional information on these platforms.

• Alternative Hypothesis (H1): There is a significant impact of the

frequency of students & job searching activities on social networking
sites and their comfort level with sharing
professional information on these platforms.
LIMITATIONS OF
THE STUDY

• Small sample size

• Lack of previous studies on the topic

• Possibilities of unauthorized data

• Control over respondents seriousness limited

FUTURE SCOPE

1 EMERGING PLATFORMS

2 CROSS CULTURAL ANALYSIS

3 INTPERSONAL BRANDING

4 RECRUITMENT TRENDS
5 SKILL SHOWCASE
 REFERENCES

• Ellison, N, Steinfield, C., & Lampe, C. (2007). The benefits

of Facebook “friends:” Social capital and college students’ use of
online social network sites. Journal of Computer-Mediated
Communication,12(4), 1143-1168.

• Liccardi, I., Ounnas, A., Pau, R., Massey, E., Kinnunen, P.,
Lewthwaite, S., Midy, A., & Sakar, C. (2007).The role of
social networks in students’ learning experiences. ACM SIGCSE
Bull 39(4), 224-237.
THANK YOU