Watches

Presented by :- Amil Hussain

Table of content
o Objectives
o Planning and development of product
o Products
o Product life cycle
o Branding and packing
Objectives
 Company mission is to major in designing, manufacturing,
distributing and servicing of high quality watches to their
customers all over the world.
 Watches provide the time of day, giving at least the hour
and minute, and often the second.
Planning and development of product
 Developing a strong product plan and set of processes for
successfully executing that plan is not easy, requiring
tenacity , patience , flexibility and leadership. Failure will
come often , and is in fact intrinsic to the endeavour. For
without failure there can be no learning and without
learning product excellence can rarely, if ever, be
achieved.
 Pick the right ideas, products and projects, and do them
the right way with the right resources at the right time.
Products

Brands
 Fastrack
 Sonata
 Titan
 Rado
 Octane
 Raga
Product life cycle
There are four stages of product life cycle
1. Introduction stage
 Vital
 Could be the make or break of the product.
 An effective marketing plan needs to be developed.
 The company may encounter challenges : small or no market, high costs and losses.

2. Growth stage
 Challenges that may encounter:
 Increasing in competition
 Lowering in prices
3 . Maturity Stage
 Sales generated their maximum level.
 Saturation point : highest level the product can reach.
 Customers are said to be early or late majority.

4. Decline stages
 Product sales and profits fall.
 Regarding the 4 p’s:
 Product – Elimination of extras
 Pricing – Decreasing price
 Distribution – Elimination of outlets
 Promotion - limited
Branding and packaging
 Branding seeks to provide a unique identity to a product
and to make it different from other products in the
market.
 Promote the product and to keep it safe from any kind of
damage. Packaging ensures that consumers receive
product in its original condition.
Thank You