Royal luxuries

Team members:
Adil, Hashim Chhabra, Sheetal Lilani, Jyoti Singh, Divyangana Singh, Parakram

Royal Luxuries
Objectives of presentation:

To make potential clients aware of what Royal luxuries is What are its Vision and Mission Statements To let you know how it is going to achieve its vision and mission What new strategy it has come up with To tell you all about the performance of the company in the past couple of years and the projection for the coming years

Royal Luxuries
VISION:

To make the venture more profitable in the years to come To become a social idea and a flawless mirror of hospitality to the society

Royal Luxuries
MISSION:

Hotel Royal Luxuries will ensure conservation of natural resources and act as a foundation of flawless hospitality. It will identify and exceed the expectations of the guests, staff and owners through innovative and creative solutions, combined with personalized care to gain their loyalty.

Royal Luxuries

Well established HOTEL cum RESORT situated in downtown Indore..

The name is an explanation in itselfLuxury with Royalty

Royal Luxuries

Now provides developed amenities

Has redesigned the old services in a more hospitable way Has recreated the magic of relaxation and comfort to make you feel at home

Royal luxuries

Royal Luxuries

Luxuries Reformed

Royal Luxuries

Logo stands for luxurious royalty

Color combination is BLACK and GOLDEN Gives you a feeling of posh Sophistication and comforting Richness Crown signifies royalty

Royal Luxuries

Customer Segmentation:
Anyone who would love a cozy ambiance, prefer high quality at affordable rates. Basically including MIDDLE CLASS, UPPER MIDDLE CLASS and ELITE CLASS

Royal Luxuries
Facilities include

Money change Discos and music lounge Multi lingual staff Transportation facility Entertainment lounges 24 hr internet facility through wireless Conference rooms Wedding Halls International Cuisine 3 Array of Restaurant

Royal Luxuries
New facilities include Shopping arcade Beauty/ Salon for men (Inroom) Babysitting services Reflexology/Aromatherapy Jacuzzi and Kabana Guides Trekking Camping Boating

Deluxe rooms.

Exclusive suite

Entertainment lounges

Ethnic food place

Royal Luxuries

USP:
Jacuzzi and Kabana

Personal band
Package for Choral

Product Life Cycle

Extension Strategy
P R O F I T A N D SALES

S A L E S
(MILLIONS)

PROFIT

Product development LOSSES/ INVESTMENT (MILLIONS)

Introduction

Growth

Maturity TIME(YEAR)

Decline

Deletion

High M a r k e r G r o w t h R a t e

The BCG Growth Matrix

Star Product Problem child

ROYAL LUXURIES(DELHI)

ROYAL LUXURIES(MUMBAI)

Cash Cow

Dog

ROYAL LUXURIES(INDORE)

ROYAL LUXURIES(CHORAL)

low

Relative Market Share

Perception Map Quadrant

(GULF HOTEL MUMBAI)

X-axis= quality of services provided Y-axis= prices

(THE GOLDEN PALM SPA & RESORT, BANGALORE)

(HOTEL IVORY TOWER, BANGALORE)

(ASHOK HOTEL, NEW DELHI)

(JUHU HOTEL, MUMBAI)

(ROYAL LUXURIES, INDORE)

(HOTEL SAYAJI, INDORE) (PARK ROYAL, NEW DELHI) (HOTEL AMAR VILAS, AGRA)

(ASTORIA HOTEL, MUMBAI)

(RADDISON HOTEL, NEW DELHI) (TAJ MALABAR, KOCHI) (HOTEL GRAND CONTINENTAL, NEW DELHI)

(HOTEL BHASKAR PALACE, HYDERABAD) (HILTON TOWERS, MUMBAI) (GOLDEN MANVOR, MUMBAI)

(HOTEL GUESTLINE, TIRUPATI)

Name of the Hotels

The Golden Palm Spa and Resort, Bangalore Hotel Ashok,New Delhi Hotel Royal Luxuries Hotal Sayaji, Indore Hotel Park Royal, New Delhi Hotel Amar Vilas, Agra Gulf Hotel, Mumbai Hotel Ivory Tower, Bangalore Juhu Hotel, Mumbai 165 150 125 120 101 100 165 150 125

Rates/ Day($)

Name of the Hotels

Astoria Hotel, Mumbai 100

Rates/ Day($)
80
80

Raddison Hotel,New Delhi

Hotel Taj Malabar, Kochi

Hotel Golden Manvor, Mumbai

Hotel Grand Continental Hotel Hilton Tower Hotel Guestline, Tirupati

45
65 50 20

Hotel Bhaskar Palace

50

Royal Luxuries

FINANCE

Sales & profit Line Graph

11 10

X-axis=time in years, Y-axis= sales and profit

(11)

(10)
(9.8) (9.5)

S A L E S
(Million)

(9.6)

9 8

(9.4)

(9.1)
(8.8)

(7.5)
7 6 5 (4.05) 4

(4.22)

(4.18) (3.9)

(3.7) (3.5) (3.2)

P R O F I T

(2.5)
2 (1.55)

(MILLION) 1 2000 2003 2004 2008

2001

2002

2005

2006

2007

TIME (Year)

TIME (YEAR)

(Figures in bracket denote amount in million)

Sales and profit graph

12 10 8 6 4 2 0
Sales Series1 Profit Series2

Sales & Profit(million)

2001

2002

2003

2004

2005

2006

2007

2008

Time(yr)

GP% = (GP/SALES)*100

Royal Luxuries...
Promotional

Strategies
Free stay package

Optional trekking and camping package

Collaboration with travel agencies Free passes of concerts to loyal customer Special Discount Package on honeymoon

Royal Luxuries

Conclusion:
Royal Luxuries knows what a customer anticipates and more than that the company is well aware of what it takes to satisfy them.