FACTORS RESHAPING AND

REDESIGNING
MANAGEMENT
PURPOSE,PERFORMANCE
AND REWARD
PERCEPTIONS
INTRODUCTION

With increase in movement of people and

goods across the globe, technological
developments ,ease in access to information
there is more awareness among people
about the and quality. Innovation and
creativity are required to meet consumers
expectations. The recent frauds and
scandals have highlighted the importance of
ethical practices in business.
FACTORS DRIVING MANAGEMENT TODAY

 GLOBALISATION
 INTERNATIONALIZATION
 DIGITALIZATION AND CHANGES IN
TECHNOLOGICAL ENVIRONMENT
 CHANGING WORKFORCE ASPIRATIONS
AND DIVERSITY
 FOCUS ON INNOVATION
 VALUES AND ETHICS
GLOBALISATION

Global trade and investment have brought the

world closer. The International financial markets
respond to each other. Change in any part of the
world has impact throughout the world . An
unfavorable event like global crisis (2007) or
Covid-19 (2020) which occurs in one part of the
world resonates in other parts as well . However
global linkages cannot be severed . Globalization
is expected to be an important phenomenon for
the managers in future.
FOCUS ON INNOVATION

Customers are becoming more

demanding and difficult to satisfy . this
forces the managers to be more
innovative . Innovation provides
opportunity for growth . In today’s
dynamic world , if a firm does innovate it
may not be able to survive.
CHANGING WORKFORCE ASPIRATIONS
AND DIVERSITY
In Today’s World ,Employees are more
Educated ,ambitious and conscious for their career
path and Growth .They, are not ‘cog in wheels’ but
are the ‘human capital’ . The managers must
combine their individual goals with organizational
goals in order to motivate them . The opportunities
for self -development and higher education should be
provided to the employees . Liberal managerial style
should be followed . Further the employees are
diverse set so the managers should create a
conducive environment so that the employees can
work together productively.
VALUES AND ETHICS

The scams like that of Satyam and PNB

scams shook the investor confidence. Only a
focus on incorporating values and practices
can revive the investor confidence. With
such scams the company loses its
reputation ,the share prices fall .So the
management must have a clear code of
ethics which should be communicate to all
the employees. The business must be ethical
in its dealings.