Individual

Project 1. Hierarchy of Values

2. Case of Unethical Behavior

Management Ethics
3. Relationship: Hierarchical Values – Case

4. Proposed Solutions

Lucía Calderón García

 Integrity Responsibility

Hierarchy Respect Teamwork

of Values

Equity Commitment
 INTEGRITY

Honesty Veracity Coherence

 RESPONSABILITY RESPECT

Hierarchy
Assuming consequencies of: 1. Courtesey

of Values - Decisions
- Actions 2. Empathy
3. Kindness
 • Collaboration
TEAMWORK • Common Goals
• Achieves objectives

• Same product/service
• Treating people fairly
and equally
EQUITY • Respect rights, needs and
circumstances
COMMITMENT Fulfillment of the objectives and values

By:

PERSEVERANCE DEDICATION
LOYALTY
Unethical behavior
Explanation of the case

“To care for those who once cared for us”

 Value How has Santalucía acted?

Integrity Failed in terms of its honesty and veracity

Responsibility No facilitate the process of canceling the service

Lack of respect towards my grandfather, especially because of his

Respect
age, by treating him that way

The workers passed the problem from one to the other, without ever
Teamwork
solving it.

Failing to ensure that all customers, regardless of age or

Equity technological knowledge, had equal access to the company's services
and facilities

Did not make sure to follow through on the promises made or

Commitment
facilitate the cancellation process.
 And... What solution can Santalucía do?

1. Deliver on its promises

2. Facilitate access to face-to-face appointments

3. Implement training programs for its staff

4. Take older people into account when developing its strategy

Any question?