MLDIA LANNING

SubmlLLed 8y Caurl MehLa

8oll no 09/88S/0081
What Is Med|a |ann|ng
W lnd mosL approprlaLe Medla laLform
W 1ask of Medla agency
W lnvolves answerlng many
quesLlons and analyzlng dlfferenL
aspecLs of adverLlslng
W Media Ob]ectives
4als that the c422:3icati43 ca25aig3s seeks
t4 acc425lish.
W Media 8trategies
cti43s t4 attai3 4b]ectives.
chieve adva3tage 4ver c425etit4rs.
Big 8trategic Decisi43s
NSIDLkA1INS Ik
MLDIA LANNING
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AUDLINLS
W know your LargeL audlence
le
Wn AkL U 1kING 1 kLAn
W SegmenLaLlon of audlence
can be done upon
uemographlc varlables
sychographlc varlables
Soclographlc varlables
Ceographlc varlables
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Dare to be
INNVA1IVL
D|ffer from
compet|t|on
1ake Advantage
of 1echno|ogy
SLSLkSN
W Jho wlll be effecLlve aL geLLlng
your message heard by Lhe
people youre Lrylng Lo reach?
W 1he concepL of brand
ambassadors ls also lnsplred by
Lhe ldea of appolnLlng a
spokesperson
kLAn IkLULN
W 8each
number of dlfferenL persons exposed Lo
Lhe adverLlsemenL
W requency
number of Llmes a person ls exposed
Lo an adverLlsemenL over a glven
Llme perlod
MLDIA VLnILL
W lL ls a speclflc 8ln1 or LLL18Cnl
medlum employed ln an
adverLlslng campalgn
W arrles Lhe medla message
Lo Lhe 1argeL Audlence
W A medla vehlcle should be
chosen keeplng ln mlnd Lhe LargeL
audlence and Lhelr lnLeresL areas
1LS I MLDIA VLnILLS
INNVA1IVL ADVLk1ISING
S1kA1LGILS AD1LD 8 LG IN 1nL AS1
DUkING DIWALI SLASN
W ln Lhe year LC kepL aslde a budgeL of 6370 lakhs for
adverLlslng durlng ulwall uurga u[a
W ln LC conflrmed Lhe news LhaL 30 of Lhelr annual
promoLlonal budgeL ls spenL on varlous medla adverLlsmenLs
durlng Lhe ulwall season
W ln LC came up wlLh varlous schemes and sales promoLlons
whlch Lhey adverLlsed Lhrough 1elevlslon AdverLlsemenLs
and newspaper space
W Along wlLh varlous schemes LC also adverLlsed Lhrough Lhe
Lelevlslon for a soc|a| cause
LG ADVLk1ISLMLN1
SML kIN1 ADVLk1ISLMLN1S 8
LG
M 8SLkVA1IN'S
W LC focuses on 1ransformat|ona| Advert|s|ng
W 1helr emphasls ls on adverLlsemenLs prlmarlly Lhrough
1e|ev|s|on and Newspapers
W New Schemes are launched by LC every year
durlng Lhe ulwall Season
W SLrong compeLlLlon ls belng glven Lo LC by oLher brands by
Samsung
SUGGLS1LD MLDIA LAN Ik LG
W Use of a w|der med|a m|x
LC should use vehlcles oLher Lhan
1v newspapers for lLs adverLlsemenLs
AdverLlslng on blll boards and aL oLher local places should be
done
Slnce Lhe LargeL markeL ls very broad vehlcles llke magazlnes
andradlos should also be used
W or Lhe year 2011 a h|gher budget should
be allocaLed Lo fesLlve promoLlons as lLs
compeLlLors seL aslde budgeLs of crore's aL Lhls Llme
W 1he exlsLlng sLraLegy of focuslng on 1v and newspapers
has been helplng LC ralse lLs Lurnover and hence more
amounL of money should be spenL on Lhese
LG's DIWALI ADVLk1ISLMLN1
1nAN U