Purchase Amount

Low-Value Segment High-Value Segment

(1) (2) (1) (2) (3)
intercept 0.255 -0.430 1.160 1.014 0.6864

base 0.459 0.442 1.362

better 1.974 0.623 0.626

last -0.001 -0.011 -0.01

numpurch 0.048 0.025 0.0331

totdol 0.004 0.016 0.0159

gender 0.419 -0.456

age 0.018 0.0635

Note: Pre-filled columns reflect analyses conducted on previous Watch/Activity pages.

• Findings:
The condition the customer is in does not affect the purchase amount
The total spent amount and the number of days since the last purchase significantly affect
the purchase amount.
• Recommendations:
It is important to offer coupons based on the amount spent and how active the customer is.