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If firm does not change prices, firm 2’s best strategy is to also make no price adjustment.
But based on the profits if firm 1 increases its price, firm 2 is still better off with no price change
because profit will be 30 crores compared to 25 crores if it increases price.
Hence firm 2’s dominant strategy is to hold prices at the existing level, regardless of what firm 1 does.
When one player has a dominant strategy, the game will always have a nash equilibrium because that
player will use the strategy and the other will respond with its best alternative. Firm 1’s best response
to no price change by firm 2 is also not to change price.
DOMINATED STRATEGY
• A dominated strategy is an alternative that yields a lower payoff than some other strategy,
no matter what the other players in the game do.
• In the analysis of the game theory, dominated strategies are identified so that they can be eliminated from
the game. Let us understand the dominated strategy with the help of an example.
• Suppose in a football match, the aim of offense team is to maximize its goals, while that of defense team is
to minimize the offense’s goal. Now, assume that there are only two plays left and the ball is with the
offense team.
• In this case, the offense team would adopt two strategies; one is to run and another is to pass. On the other
hand, the defense team would have three strategies; one is to defend against running, defend against pass
through line-backers and defend against pass through quarterback blitz.
• In Table, the numerical value represents the goals made by the offense team. In this case, neither offense nor
defense team have a dominant strategy. However, the defense team does have one dominated strategy that is
quarterback blitz.
• Either in case of defending run or pass, quarterback blitz strategy would yield more goals to the offense
team. Therefore, the defense team should avoid quarterback blitz strategy. Dominated strategy helps in
making the analysis of game easier by reducing the number of options.
DOMINATED STRATEGY
Defensive Strategy
2 6 14
Run
Offensive Strategy
8 7 10
Pass
MAXIMIN STRATEGY
• As we know, the main aim of every organization is to earn maximum profit. However, in the
highly competitive market, such as oligopoly, organizations strive to reduce the risk factor. This is
done by adopting the strategy that increases the probability of minimum outcome. Such a strategy
is termed as maximin strategy.
• Maximin strategy is not used only for profit maximization problems, but it is also used for
restricting the unrealistic and highly unfavorable outcomes.
• In the present case, for both the organizations, A and B, it would be better if they do not launch
any new product to yield maximum profit.
MAXIMIN STRATEGY
ORGANISATION B
ORGANISATION A No New New Product Organization A
Product minimum
No New 7, 7 6, 9 6
Product
New Product 9, 6 4, 4 4
Organization B 6 4
minimum
Mixed Strategies
• In all of the games discussed, it has been assumed that each participant selects
one course of action. This approach is called pure strategy.
• In other words, a pure strategy is the one that provides maximum profit or the
best outcome to players. Therefore, it is regarded as the best strategy for every
player of the game.
• On the other hand, in a mixed strategy, players adopt different strategies to get
the possible outcome. For example, in cricket a bowler cannot throw the same
type of ball every time because it makes the batsman aware about the type of
ball. In such a case, the batsman may make more runs. However, if the bowler
throws the ball differently every time, then it may make the batsman puzzled
about the type of ball, he would be getting the next time.
• Therefore, strategies adopted by the bowler and the batsman would be
mixed strategies, which are shown ion Table
Mixed Strategies
Bowler
Throws spin ball Throws fast ball
• In table, when the batsman’s expectation and the bowler’s ball type are same, then the
percentage of making runs by batsman would be 30%. However, when the expectation of
the batsman is different from the type of ball he gets, the percentage of making runs
would reduce to 10%. In case, the bowler or the batsman uses a pure strategy, then any
one of them may suffer a loss.
• Therefore, it is preferred that bowler or batsman should adopt a mixed strategy in this
case. For example, the bowler throws a spin ball and fastball with a 50-50 combination
and the batsman predicts the 50-50 combination of the spin and fast ball. In such a case,
the average hit of runs by batsman would be equal to 20%.
• This is because all the four payoffs become 25% and the average of four
combinations can be derived as follows:
• 0.25(30%) + 0.25(10%) + 0.25(30%) + 0.25(10%) = 20%
Mixed Strategies
• However, it may be possible that when the bowler is throwing a 50-50 combination of spin ball and
fastball, the batsman may not be able to predict the right type of ball every time. This would decrease
his average run rate below 20%. Similarly, if the bowler throws the ball with a 60-40 combination of
fast and spin ball respectively, and the batsman would expect either a fastball or a spin ball randomly.
In such a case, the average of the batsman hits remains 20%.
• The probabilities of four outcomes now become:
• Anticipated fastball and fastball thrown: 0.50*0.60 = 0.30
• Anticipated fastball and spin ball thrown: 0.50*0.40 = 0.20
• Anticipated spin ball and spin ball thrown: 0.50*0.60 = 0.30
• Anticipated spin ball and fastball thrown: 0.50*0.40 = 0.20
• When we multiply the probabilities with the payoffs given in Table, we get
0.30(30%) + 0.20(10%) + 0.20(30%) + 0.30(10%) = 20%
Mixed Strategies
• This shows that the outcome does not depends on the combination of fastball
and spin ball, but it depends on the prediction of the batsman that he can get
any type of ball from the bowler.
Game theory and Oligopoly:
Noncooperative Games: The Prisoner’s Dilemma
• Non-cooperative games refer to the games in which the players decide on their own strategy
to maximize their profit. It is not possible to negotiate with other participants and enter into
some form of binding agreement.
• The best example of a non-cooperative game is prisoner’s dilemma. Non-cooperative games
provide accurate results. This is because in non-cooperative games, a very deep analysis of a
problem takes place.
Cooperative Games: Enforcing a Cartel
• Cooperative games are the one in which players are convinced to adopt a
particular strategy through negotiations and agreements between players.
• Let us take the example cited in prisoner’s dilemma to understand the concept
of cooperative games. In case, John and Mac had been able to contact each
other, then they must have decided to remain silent. Therefore, their
negotiation would have helped in solving out the problem.
Repeated Games: Dealing with Cheaters
• Consider the advertising example:
• If the game is played once, neither firm will adopt low level because the other could
select high level, capture most of the profit and the game would be over.
• Even if each firm agrees to hold down advertising and eventually renege, the high
advertising equilibrium will occur.
• But if this decision is made repeatedly, the outcome may change.
• Clearly, the appropriate long run strategy depends on how managers perceive future profits.
• Managers with a short planning horizon and those who view short term profits as paramount would be more
likely to behave in a manner consistent with the open oligopoly model. Conversely, those who have longer
time horizon and use a lower discount rate would be more likely to pursue entry limiting pricing.
The value of a bad reputation: Price Retaliation
• Purpose of limit pricing is to prevent entry by keeping prices at low level over a long period of
time.
• Example :
General Foods ( Maxwell House Brand)- 43% market share in the eastern US (non
instant ground coffee market.
Proctor & Gambles ( Folger’s brand)- leading seller in the west, but was not distributed in the more
areas of the east.
1971: P & G started to advertise and distribute in the east. Initiated in GF’s Youngstown, Ohio,
sales district, which included the cities of Cleveland and Pittsburgh.
Strategy by GF: To increase advertising and cut prices for this region. At times the price was lower
than the cost of producing the coffee. As a result profit dropped from +30% in 1971 to -30% in
1974. And when P&G reduced its promotional activities, GF increased its prices back and
eventually the profits returned to its normal.
The value of a bad reputation: Price
Retaliation
• Reducing prices every time entry occurs or appears likely to occur would be a costly
proposition for the existing firms in the market.
• But a strong implication of this strategy can have a significant outcome.
• If a firm establishes a consistent pattern of reacting to entry by drastically reducing prices, then
potential rivals may become convinced that they will face the same response and decide not to
compete. Thus, by firmly establishing a reputation for dealing harshly with all new entrants, the
firm may create an effective barrier to entry.
Establishing Commitment: Capacity Expansion
• The threat of price retaliation will not be credible if the existing firm are unable to produce
enough output to meet extra demand resulting from lower prices due to production capacity.
• Investment in excess capacity reduces the profits earned by an existing firm.
• This investment will be undertaken only if the mgmt. believes that the certain and immediate
loss of profit from making the investment is less than the expected future profit loss resulting
from the new entry.
• Eg: Suppose monopolist to decide between small or large plant whereas second firm to decide
between whether to enter or not.
Establishing Commitment: Capacity Expansion
• If monopolist build small plant, the competitor will enter as its profit would be
4 crores as opposed to zero if not entered.
• However if the large plant is build, it is better for the new firm to stay out.
• For the monopolist, the better strategy is to build small plant, restrict output
and continue as the only supplier. But this option is not viable because it will
induce entry and then monopoly will earn only 4 crores of profit.
• But if mgmt. is confident that the large firm will deter entry, its construction is
the best strategy as it will fetch a profit of 8 crores.
Pre-emptive action: Market Saturation
• As the total amount of production can affect the rate entry so as the geographical
location of that capacity can also cause barriers to entry.
• When the cost of transportation of goods are high relative to its value, consumers not
close to the production facility will pay substantially higher prices to have the good
delivered to their location. Thus firms closer to the consumers will have a cost
advantage and should be able to attract those customers. E.g.: Ford and General Motors