Professional Documents
Culture Documents
WHAT IS ARMANI ALL ABOUT?? OR WHAT YOU DONT KNOW ABOUT IT? OR WHAT YOU NEED TO KNOW?
RISE OF ARMANI
My philosophy has always been to help women and men feel
comfortable and confident through the clothes that they wear, rather than to create decoration for the sake of it." of Time magazine since Christian Dior in the 1940s. Gere
1970: Giorgio Armani establishes himself as a freelance designer. 1975: Armani and Sergio Galeotti establish Giorgio Armani, S.p.A. 1978: Armani enters licensing agreement with GFT.
2000: Armani opens $73 million Milan megastore during 25th anniversary
year.
conclusion
ARMANI WORLWIDE
America 31%
Europe47%
Asia13%
Armani Products
Giorgio Armani Emporio Armani
Armani Jeans
Contd
Armani Exchange
Venture Products
1. Armani Cosmetics
ACHIEVEMENTS OF ARMANI
Currently , 85 Giorgio Armani boutiques,183 Emporio
agreement in 2004
Contd
Designer of the year 2010 award by GQ magazine Joint partnership between Armani and Roca Samsung and Armani phone More than 5000 employees Ample no. of websites
NEWS FEED On 24th October 2011 Roberta Armani hosted a cocktail party in celebration of opening of new Armani store in Barcelona.
Founded in 1981, Emporio Armani celebrated their 30th anniversary this year. To mark the special occasion, they have created a capsule eyewear collection that shows that their eyes are firming focused on the future, not the past according to their tag line for the collection: No nostalgia. The message beams at streaming speed towards digital futures. Fashion is play, movement, energy and pleasure.
Controversy