PROSPECTS OF ADVENTURE TOURISM IN

JAMMU AND KASHMIR

JAMMU AND KASHMIR

 LOCATION:
 J&K is situated between 32°17' and 36°58' north latitude and 73°26' and 83°30' east
longitude
 It borders several countries including Pakistan, China, and Afghanistan.

 CLIMATE:
 Subtropical paradise: The southern Jammu region experiences hot summers and cool
winters with monsoon rains.
 Temperate charm: The Kashmir Valley enjoys pleasant summers and cold winters with
snowfall

 TOPPOGRAPHY:
 Majestic mountains: The Himalayas dominate the landscape, with the Pir Panjal range
separating Jammu and Kashmir.
 Fertile plains: The southern fringes of Jammu offer flat fertile lands.
 Valleys and rivers: The Kashmir Valley, a jewel in the crown, is crisscrossed by the Jhelum
River, while other major rivers like Chenab, Tawi, and Ravi flow through Jammu
 ADVENTURE TOURSIM:

 Adventure travel is a type of tourism, involving exploration or travel with a certain degree of risk, and
which may require special skills and physical exertion.
 It combines physical challenges, cultural immersion, and a connection with the outdoors.
 It is associated with Thrills, Excitements, Adrenaline rush and many other Challenges
 It brings tourists close to Nature and hence is also called as Nature Based Tourism.
TYPES Of ADVENTURE TOURISM

 Adventure Tourism encompasses a wide range of activities, broadly falling into two categories:
 Soft Adventure:
 These activities are great for beginners or those seeking a more relaxed experience.
 They involve some physical exertion but are generally considered less risky.

 Hard Adventure:
 For the thrill-seekers, hard adventure offers a higher level of challenge and potential risk.
 These activities often require specialized skills and training.
HARD AND SOFT ADVENTURE TOURISM

HARD ADVENTURE SOFT ADVENTURE

 Backpacking across rugged terrain • Camping
 Hot air ballooning • Biking
 Rock climbing • Hiking
 Mountain cycling • Sailing
 Sky diving • Fishing
 Paragliding • Horseback Riding
 Bungee jumping • Snow Skiing
 Scuba diving • Canoeing
 Off – road biking • Wilderness tours in off- road vehicles
.
ADVENTURERS

 Adventurers are individuals who crave excitement and embark on journeys that push their boundaries.
 They may be explorers venturing into uncharted territories, mountain climbers scaling treacherous
peaks, or even everyday people seeking adrenaline-pumping activities .
 Special Attributes based upon the Questionnaire
 Age
 Openness to Experience
 Thrill seeking
 Income
 Native Place
 Resilience
 Physical Prowess
What places can be counted as Adventure Tourist Destinations?

 Adventure tourism destinations typically have stunning natural scenery and opportunities for activities
that get your adrenaline pumping.
 Adventure tourist destinations must have the following:
 Natural Resources: Mountains, Wildlife, Rivers, Lakes etc.
 Remoteness
 Transport: Airports (SXR Sheikh ul Alam Airport) and Roads
 Tour Operators
 Security / Peace
CHALLENGES

 MARKET DEVELOPMENT
 Price Sensitivity
 Informal Business Planning
 Security
 Capacity Development
 Land Utilization Conflicts
 Destination Awareness
REGAINING THE PAST AND STEPPING INTO FUTURE

 PAST
 Paradise on Earth and Switzerland of Asia
 FUTURE
 J&K as the Best Adventure Tourism Destination in world
.