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Customer Relationship Management CRM Operations Management
Customer Relationship Management CRM Operations Management
Management (CRM)
Presented By: Rien Camille A. Rona
Class: MBA - Operations Management
Objectives:
● To know the meaning of CRM
● To know the importance of CRM
● How CRM applies to a service provider organization / company
What is Customer Relationship Management?
● Is the combination of practice, strategies
and technologies that companies use to
manage and analyze customer interactions
and data throughout the customer
lifecycle.
● The overall process of building and
maintaining profitable customer
relationships by delivering superior
customer value and satisfaction.
IMPORTANCE OF CRM
EXPERIENCE SHARING ABOUT CRM
● A Consulting and Training
Company that provides Face to
Face Training Workshops, Virtual
Classes, etc.
Customer Relationship Management in a Consulting and Training Company
Customer Relationship Management in a Consulting and Training Company
Customer Relationship Management in a Consulting and Training Company