The Second Industrial Revolution

and Entrepreneurship Management

(1870-1914)

Presented by:
Jeherul Islam
Roll No. 008
CONTENT

THE RISE OF BIG EMBRACE OF NEW RISE OF VERTICAL THE POWER OF THE ROLE OF
BUSINESS TECHNOLOGIES MANAGEMENT INTEGRATION MARKETING AND INNOVATION
THEORIES BRANDING

CONCLUSION
The rise of big
businesses
• Emergence of large-scale
corporations

• Economies of scale allowed for

increased production and lower
costs

• Andrew Carnegie (Steel Industry)

and John D. Rockefeller (Oil
Industry) are prime examples
Embrace of New
Technologies
• Entrepreneurs like Henry Ford
incorporated assembly lines to
achieve mass production

• Standardization of parts
streamlined manufacturing
processes

• Focus on efficiency and cost

reduction
Rise of management
theories
• Scientific management theories
emerged to optimize workflows

• F.W. Taylor's time-and-motion

studies aimed to improve worker
efficiency

• Focus on breaking down tasks ,

eliminate waste and maximizing
output
Vertical
Integration
• John D. Rockefeller's Standard
Oil exemplified vertical
integration

• Controlled the entire supply

chain, from oil extraction to
refining and distribution

• Increased efficiency and market

dominance
Marketing &
branding

• Companies like Coca-Cola

invested heavily in marketing and
branding

• Created brand loyalty and

differentiation in the marketplace

• Asa Griggs Candler (Coca-Cola)

is a key figure in brand marketing
Role of Innovation

• The Bessemer process

revolutionized steel production.

• Enabled mass production of high-

quality steel at a lower cost.

• Andrew Carnegie, a leading

steel industrialist, capitalized on
the Bessemer process.
Conclusion

• The Second Industrial Revolution

transformed the landscape of
entrepreneurship management.

• Innovation, efficiency, and

strategic thinking became
paramount.
THANK YOU