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Disclaimer

These templates and information are provided by the SMEs Development Authority of the Sultanate of Oman for the SMEs in
Oman for reference only.

While the intent is to keep the information correct, the Authority makes no representations or warranties of any kind, expressed or
implied, about the completeness, accuracy, reliability, suitability, or availability concerning the information, templates, instructions,
guidelines, or related graphics contained. Nor does this information constitute legal advice and that is not its purpose. If you need
legal advice, you should consult your lawyer or any legal office. Any reliance you place on such information is therefore strictly at
the user's judgment and accountability.

All rights reserved to the SMEs Development Authority of the Sultanate of Oman, and any use of this file for other purposes than
the mentioned above shall require written approval by the Authority.
User’s Guide
Here’s what you’ll find in this Pitch deck template:
1. This pitch deck is prepared for ease of use.
2. Click on View and the Notes.
3. The business owner can use an assortment of graphic resources that are suitable for their business.
4. A business owner should change the colours and tone of the slides to suit their branding guidelines.
5. Instructions for use.
● The fonts and colors used in the template are indicated, the business owner should change this as per
their company branding guidelines. .
● The templates includes place holder slides for the business owner to enter any required additional
slides.
● The business owner can add an additional slide and use any of the pre-set layout to suit the context.

You can delete this slide when you’re done editing the presentation.

You must change images in this presentation as per your business requirement. You can download good royalty free
images at https://www.pexels.com

You must change the icons in this presentation to suit your business requirements, you can download the icons at
https://fonts.google.com/icons
Glossary
Sr. No. Terminology Definition
Customer acquisition cost The cost associated with convincing a customer to buy a product or service. You’ll probably want to
1
(CAC) include the timeframe it would take for a customer to pay back the cost of this investment.
The return on investment from a customer before they churn. LTV is a function of the revenue from
2 Lifetime Value (LTV)
users, your gross margin, and your churn rate

The rate at which your customers leave after they have signed up and become a customer. Defined as
3 Churn the number of customers who leave compared to the total customers you have, including ones added
(or projected) in that time.
4 Annual recurring revenue (ARR) Revenue generated from subscriptions mapped out across the next year.
Total negative cash flow for a period of time (typically measured monthly). Basically, how much money
5 Burn
in your account was used up and not replenished.
6 Cost of goods sold (COGS) The direct costs you incur to produce your goods or services.
The total revenue you generated minus the direct costs of operation (or COGS). SaaS businesses
7 Gross margin
typically have very high gross margins, while retailers like Amazon might not.

The total percentage of mentions you have across some select vertical (usually media or platforms)
8 Share of voice compared to the mentions of all relative competitors. Often a benchmark to determine the success of
earned media. This metric is essential for businesses in which the brand is a key driver of value.

A pitch deck is a presentation deck that is used to pitch your idea or company to any number of
9 Pitch Deck audiences, generally investors. One of the single most important aspects of an effective pitch deck is to
organize it based on the audience and forum to which it is being presented.
Company Name
Pitch Deck
Table of Contents

Problem vs. Solution


01 02 Product/Service

Market & Competition


03 04 Team

Accomplishments
05 06 Financials

Description text
01
Problem vs.
Solution
Add sub text or short
description
Introduction
Short description to your business
introduction
Logo
here

Our Company
Add a small description about
your company
Problem
Add the problem statement here
Them Us
What current products or What your company will offer
current service providers are
offering
Solution
Add a solution statement
here
Business Model

Example: Subscription | One Time Fee | ARR |


Commissions | Sales | Partners

Example: We charge hosts a 15% transaction fees

Example: We collect money from travellers from every


booking, up on completion of the stay, we transfer 85% of
the amount to hosts after deducting our transaction fees
Product/Service Overview

Feature 1 Feature 2

Feature Description Feature Description


Target

Gender and Age Spend and Interest

51-55 30%
46-50
70%
41-45
36-40 50%
Our Plans

Basic Pro Premium


Product 1 1,300 1,500 2,000

Product 2 1,500 1,700 2,100

Product 3 2,000 2,500 3,000


Market Size

10% 25%
Loc. 1 Loc 4

15% 20% 30%


Loc. 2 Loc 3 Loc 5
Competitors Analysis and Value Proposition

Competitor 1 Competitor 3 Competitor 3


Description Descriptions Description

Why customers will pay you not your


competitors?
Competitors
More Convenient

Logo

Logo
Logo

More Expensive Less Expensive

Logo
Logo Logo

Logo

Less Convenient
Timeline

Description Description
1 3

Milestone 1 Milestone 2 Milestone 3 Milestone 4

2 4
Description Description
Our Team
Member 1 Member 2 Member 3
ROLE ROLE ROLE
Accomplishment

500 Users 200 Active User 1st Registered xx


Description Description Description

Description
Reviews

Client 1 Client 2 Client 3


”Testimonial” ”Testimonial” ”Testimonial”
Awards

Award 1 Award 2 Award 3


Description Description Description

Award 4 Award 5 Award 6


Description Description Description
Financials
Insert Description
Traction

14,000
Average users savings

12,000
Registered businesses

15
Total app download
Projection

Income Statement -3 Years


60000 20%
50000
Profit Growth
40000

30000
xxx
20000 xxx
10000
xx
0
Year1 Year2 Year3
xx
Predicted Growth

$20,000
Expected Income

100
New Employees
Investment

15% 30%
Usage 1 Usage 2
Description Description

35% 20%
Usage 3 Usage 4
Description Description
Total ASK - Amount
Thanks
Do you have any questions?
name@company.com
+968 0000 0000
yourcompany.com

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