Course code- BA(JMC) 204

Course Title- BASICS OF PUBLIC RELATIONS

Unit -1 Concept and Evolution of Public Relations
Lesson – 4 “Corporate Communication, Difference between Corporate
communication & PR”
 Corporate Communications

Communication is the lifeblood of all

organizations. It is the medium through
which companies large and small access
the vital resources they need in order to
operate. It is through communication that
organization acquires the primary
resources they need (such as capital,
labour, and raw materials).
According to Michael Goodman, Corporate
Communication at the first foremost “a vital
management function in contemporary
organizations”.

He states that Corporate Communication refers

to the totality of a corporation’s efforts to lead,
motivate, persuade, and inform its various
publics. Publics include consumer, investor
relations, employee and media.
 According to him, Corporate Communication
can include such traditional disciplines as:

• Public Relations
• Investor relations
• Employee Relations
• Community Relations
• Media Relations
• Labor Relations
• Government Relations
• Technical Communications
• Training and Employee Development
• Marketing Communication
• Management Communication
Corporate Communication is inherently
strategic in nature and offers the
corporation a vital tool with which to gain
a competitive advantage. Corporate
Communication is the means by which a
corporation is linked with the outside
world.
 The corporate sector comes into contact with number of publics:
• Customers/Consumers
• Share holders
• Employees
• Retailers
• Distributors
• Wholesalers
• Press
• Unions
• Manufacturer organisations
• Parliament/Legislature
• Government
• Suppliers
 Corporate Image

• Corporate Logo
• Corporate Advertising
Corporate Logos
Corporate Logos
Corporate Advertising
 Corporate Communication Includes:

• Corporate Social Responsibility

• PRO
• Community Relations
• Stock holders/share holders relations
• Relationship with the press
THANK YOU