Breaking doWn the problem to get a

The
holiStic vieW of the current
Situation
Evaluating poSSible implicationS of the
S HFM coinS on the groWth of the
company

Studying the potential

that HFM CoinS
CASE STUDY poSSeSS
PRESENTATION
IdeaS that can be implemented in
: order to have an edge over

Healthfirst
Namrata Munjal, namrata8a@gmail.com,
itS competitorS
Vethika Agarwaal, vethikaagarwaal28@gmail.com, 9810032796
SWOT ANALYSIS- HealthfirSt
Med S

WEAKNESSES
W

STRENGTHS
1) E- 1) Not Age Inclusive
Coinssystem
2)Dormant Marketing
2) Omnichannel Strategy at Present
services

OPPORTUNITIES
T
THREATS

1) New or 3) Maintaining position

Existing post pandemic
Competition 4) Improving UI
2)Interface similar to 5) Including competitive
competitors like features
Amazon,
Flipkartetc.
 Rs 3 cr + Rs
322.78 cr

MARKE = Rs 679.08 cr

T paid up capital authorized capit

SIZE COMPOSITION OF APP USERS( within 7 weeks of its

launch)
4.9 on Google Play
Store

SECTOR
COMPOSITION App
Store 7 million
downloads
E-Commerce i said to touch $88 billion dollars
Growth: by FY25
Existing to HFMCoin may include, Bitfinex, and Independent Reserve.
INDIAN e- Others
Competition:Competittoo which use their own cur ency such as Jio Co n by Reliance, Neucoin
COMMERC by TATA 1MG and NFTs on Bitpay by Wa mart.
E MARKET
 IDEAL CUSTOMER EXPERIENCE
ANALYSIS
Customer X
User X receives Y X uses or is
shops from X receives award
amount of HFM tempted to use
one of the Coins after based
the HFM
SATA brands perfoming a GRATIFICATION
Coins
(assuming- transaction. received
HealthFirst Med)
Value Loop

WHEN A CUSTOMER RECEIVES A REWARD ON SPENDING MONEY, IT GRATIFIES THE CUSTOMER.

THIS GRATIFICATION ACTS AS AN INCENTIVE FOR THE CUSTOMER TO UTILIZE THE REWARDS
WON AND FURTHER ENGAGE WITH THE BRAND. THIS CREATES A VALUE LOOP AND ENHANCES
CUSTOMER'S RELATIONS WITH THE BRAND.
 IMPLICATIONS OF
HFMCoinS
India’s e-commerce market is set to touch $88 billion by FY25, commanding nearly 8% of the overall
retail market. Categories such as food and grocery are expected to touch $28 billion, while consumer
electronics will be a $20 billion opportunity online, according to a report by consulting firm
Technopak.

IDENTIFIED IMPLICATIONS

Offers members a growing HFM Coins will Free deliveries,

bouquet of earning encompass
both the award- exclusive
offers, a built-in credit
opportunities across winning
loyalty and line,
early access to
multiple essential services, rewards
programme and product
launches and
utility solutions and the
ubiquitous rewards brand-
specific
lifestyle needs and
recognition privileges.
currency
 In terms of general features, it’s just like a Flipkart or an
Differentiating Amazon or a Jio Mart. There’s nothing much that one
Factor can differentiate. This app needs to innovate itself in
terms of new offerings

The concept of HFMCoins Is intitself not sufficient to

Scaling up hook the customers to the Healthfirst app. It needs to
POTENTIAL OF

the explore new areas to enhace customer experience

otherwise consumers wouldnt wany to shift from the
Product
existing apps.
HFMCoins

The app also has the unique combination of providing

Omnichan omnichannel services through its strong physical
footprint and now online services. HFM Coins can be a
nel
very valuable proposition in the coming years.
Services

So in conclusion, HFMCoins will certainly drive strong financial outcomes in terms of profits and in
terms of cash flows but there is a time for everything. Foc on the idea of product differentiation and
partnership is the need of the hour. The ₹1 coin=₹1 scheme requires an additional services to set it
apart.
 IDEAS THAT CAN BE IMPLEMENTED BY
HEALTHFIRST MED
UNIFIED PLATFORM
In order to provide an
Omnichannel Experience,
designing a 'Super Application'
which would act as a host of all
the services under on umbrella-
from flights to grocery to
clothing.
It c an provide benefits like- lead
generation, brand
strengthening etc.
SATA SUPER APPLICATION
HFM COINS
ACROSS
APPLICATIONS
The HFM Coins should be a part of not
just the HFM Application, but also
applications of other brands of SATA
and the SATA Super Application.
PERSONALISED OFFERS
Studying the customer behavior on
the Individual brand applications
and the Super Application in order
to provide personalised offers to
the user. This will help in engaging
with the customer along with
boosting sales across product
streams.
OPEN ARCHITECTURE
The usage of HFM Coins should not
only be restricted to Sata Brands.
Eventually, it can also be diversified
to Non Sata Brands. This is
especially for streams where Sata
does not have an eminent presence.
This would enhance the
acceptance of HFM coins along
with reducing its stickiness to
Sata Brands only.
MARKETING
Once the ideas have been worked
upon, they should be marketed well
by ads on individual applications or
at offline outlets, if any.
ACTION PRIORITY IMPLEMENTATION
MATRIX TIMELINE

HFM Coins across Introducing Super

applications Application
Marketing

PROJECTS
Open

MAJOR
Peronalized
QUICK

Architecture
WINS

Offers

THANKLESS TASKS
IMPAC

FILL- INS
T

EFFORT