RETAIL

BUYING
Reporters Are: Dimacali, Roebie
Marie D.

H.
Diwa, Khrystal Mae
INTRODUCTION
 OBJECTIVES

We will know the;

Concept of Retail Buying
Buying as a Task
Retail Buying Objectives
Retail Buying Decisions
Retail Buying Organizations
Category Management
CONCEPT OF RETAIL
BUYING
 BUYING AS A TASK

The buying task refers to the consumer’s approach to

solving a particular problem and how much effort it
requires. The level of consumer involvement is an
important part of the buying task: whether the buyer faces
a High-Involvement Decision with lots of associated risk
and ego involved, versus a Low-Involvement Decision
with little risk or ego on the line.
RETAIL BUYING
OBJECTIVES
 RETAIL BUYING
DECISIONS
5 Steps of Retail Buying Decisions

1. Problem recognition: Recognizes the need for a service or product

2. Information search: Gathers information
3. Alternatives evaluation: Weighs choices against comparable alternatives
4. Purchase decision: Makes actual purchase
5. Post-purchase evaluation: Reflects on the purchase they made
 RETAIL BUYING
ORGANIZATION
Merchandise
Operation

Retail Buying
Organization

Merchandise Merchandise
Buying Planning
 CATEGORY
MANAGEMENT
THANK YOU!
