Sensory

Keyboard
MK Plan
Here is where your presentation begins
Retail Locations
Large retail chains
Local Malls General Stores (Dollarama, Walmart,
& Convenience Stores Amazon)
-The initial target distribution channel is smaller -If successful, the next target
local stores that has displace space readily distribution channel is large retail
available and are open for trying our products to chains
start.
-the reason we do not start this
immediately is because there are
additional fixed costs to sell products
on these larger platforms; because at
the moment we have just one product,
we will try with local market first.
Pricing

Estimated costs Competition Target pricing

Fixed costs -Similar purposed products -Wholesale $3
-Facebook marketplace $0 (inferior quality) such as rubber
-Craigslist $0 cleaning gloves are normally -Retail $$8
-Door-to-door flyers $0 priced at $5-$8 each pair on
amazon.ca

Variable costs -Complementary products such -The value proposition for this
-Sourcing gloves from Vietnam $1 CAD as snow brush/scrapers are product is to aid the snow
each, batch of 300 pairs normally priced at $20-$30 each brush/scraper to clean the last bit
on amazon.ca of ice quicker; average time
Breakeven Price saved is 5-10 minutes per use
-$1 CAD
Integrated Marketing Communication Plan
1. Target Audiences

2. Communication Objectives

3. Marketing Communication Budget

4. Promotion Mix
a. Facebook marketplace
b. Craigslist
c. Door-to-door flyers
5. Evaluate the effectiveness of the communication Program
a. Target conversion rate
b. Actual conversion rate