D n caf Wifi Sch

I.

1. 2. 3. 4.

Vi nt v d n kinh doanh caf wifi sch

Tn qun: Caf-Wifi Sch M hnh qun: caf kt hp wifi sch ng thi lin kt vi trung tm o to k nng Phong cch chnh ca qun: tr trung, nhit tnh, thn thin, c o Slogan: Relax hy n cm nhn Qun rng: 50 m2 Chng ti cung cp: + ung: Tr, yoghurt, siro, nc dinh dng, sinh t, nc p. + Sch ch yu l sch chuyn ngnh, sch k nng, i sng v cc tp ch Khch hng mc tiu a im ca qun L do chn qun Chin lc gi chn khch hng + Dch v a dng, phong ph + Qun c xy dng ch chm sc khch hng chu o, tn tnh: + a im d tm, thun li cho sinh vin

C s xut d n
1.

Khch hng mc tiu + Gii tr ngy nay rt ch trng v t yu cu cao hn trong vic chn cho mnh mt khng gian vui chi, gii tr b ch v lnh mnh + H nng ng, tr trung, y nhit tnh, sng to. Mong mun c mt khng gian giao lu, trao i bn b ng thi khng qun hc hi cc k nng mm. + p ng nhu cu gii tr th c cc qun caf, nc gii kht, karaoke, cc qun game, cc cu lc b ring r nh guitar clubNh vy, s tn khng t thi gian vo nhng vic gii tr , c bit l game cn c th nh hng n vic hc tp

i th cnh tranh
i th cnh tranh trn th trng mc tiu i th cnh tranh trong ngnh dch v gii tr + im mnh + im yu-ci cha lm c Cc i tng lin quan ti d n

Cc nh cung cp dch v lin quan ti d n Ch u t Nhn vin

Nguyn nhn ca li nhun cha cao

Gi c cha ph hp vi ti tin sinh vin ung khng to c n tng c o Khng c nhiu hot ng to mi trng giao lu hc hi cho ngi tr Phong cch phc v cha p ng c nhu cu ca sinh vin

L do chn m hnh

Khng i hi u t ti chnh cao: Hin nay c rt nhiu trung tm sn sng lin kt v o to min ph cc k nng mm cho sinh vin, v vy vic t chc cc hot ng giao lu to sn chi cho nhng ngi tr l v cng thun li Bn cnh , vic u t vo cac tr chi tr tu nh xp hnh, gii ch, cung cp cc loi sch hay l tng i thun li do gi thnh r v ngun cung a dng phong ph. Cc ngun lc cho hng can thip nhn chung tng i d tm kim.

Mc tiu ca n

Mc tiu tng qut: To li nhun cao cho ch d n. Mc tiu c th (trung gian): Thu ht c nhiu khch hng n qun +Ch s nh lng km theo l : lng khch vo qun trong mt thng, mt qu.

u ra d kin ca d n
Cung cp nhiu loi sch vi chng loi phong ph(sch kinh t,k thut,tm l,tp ch,sch k nng mm,sch ngoi ng Lin kt vi cc trung tm o to k nng nh: Trung tm Tm Vit Group, trung tm o to k nng qun tr InPro. Cung cp cc tr chi tr tu nh: rubic, xp hnh, c vua, gii ch ting anh Cung cp nc gii kht v ung

Cc hot ng chnh ca d n
1.Tm hiu th trng + Lp bng cu hi iu tra + Thc hin pht bng hi iu tra trc tip tip thu kin + Tng hp kt qu iu tra a ra cc con s c th ng vi tng cu hi. 2. Kho st tm hiu v mt bng, tm cc nh cung cp dch v, chn a im

3. Tm hiu i th cnh tranh - Khng gian v cch bi tr ca cc i th cnh tranh - Tm hiu v sn phm dch v v cc sn phm i km ( ung, mn c trng ca qun, im nhn thu ht khch ca i th l g? ) - Gi c sn phm - Nhn vin ( thi lm vic, phc v khch hng) - nh gi i th cnh tranh c chin thut v chin lc kinh doanh ca qun

4.Thc hin xy dng qun

5. T chc hot ng qung b sn phm

- a ra cc chng trnh khuyn mi ( gim gi, tng sn phm i km khi khai trng..) - Lp blog v form ring gii thiu qun, qung b sn phm v dch v - T ri pht cc trng i hc ( Ngoi Thng , i Hc Lut, i Hc GTVT, Hc Vin Ngn hng, Y H Ni) - Qua Yahoo, Face book, Yume, Twitter, Myspace tn dng mi quan h ca bn b - Lin kt vi cc forum v ca gii yu cafe, am m sch marketing

6.Cc hot ng thng xuyn

- T chc cc tr chi tr tu c phn thng - Mt thng t chc 2 bui giao lu o to c s kt hp vi cc trung tm Tr Vit, Tm Vit - Lin kt vi cc trung tm t chc tuyn truyn tham gia cc hot ng tnh nguyn vin v cc chng trnh ln - Tu tng dp c bit c hnh thc khuyn mi c bit thu ht khch (8/3; 20/10; 14/2; 2/9; 9/2.).C th khch hng thn thit gim gi tch im dnh nhng u i c bit cho khch hng - Kim tra, gim st, thi phc v nhn vin - nh gi doanh thu sau mi thng kinh doanh - Tu tng thi im kinh doanh tm hiu s thay i th hiu ca khch hng c nhng chin thut kinh doanh c th.

Tin v k hoch ngn sch ca d n

Lp bng thng s hot ng + Chi ph d kin + Doanh thu d kin Bng tnh xc nh hiu qu u t( cc ch tiu NPV,IRR,Thv ) T chc thc hin Kim tra, nh gi