Purposive

Communication
(GE 5)
Mangcoc, Datu – Thalal O.
Instructor, DELL - USM
Educational Qualification:
Bachelor of Arts in English Language
University of Southern Mindanao (Magna Cum Laude)

Master of Arts in Applied Linguistics Major in English

(On Going)
University of Southeastern Philippines

Subjects handled:
GE5 (Purposive Communication)
LIT11A (Literature in the Philippines)

Email: domangcoc@usm.edu.ph
Office: Department of English Language and Literature,
College of Arts and Social Sciences, USM
COURSE OUTCOME (GE5)

• Students will be able to understand the nature of

communication, issues affecting the
communication, and principles of academic
structure
 GRADING SYSTEM

MIDTERM FINAL

Oral and Written Assessment 50% Final Term Exam 30%

Midterm Exam 40 % Written Assessment 30%
Attendance 10% Multimedia and Oral Presentation
30%
Attendance 10%

Total 100% Total 100%

 WHAT ACTIVITIES AND PROJECTS
TO EXPECT?

Midterm: Final:
• Writing Activity / Exercises • Writing Activity / Exercises
• Oral Activity / Exercises • Reporting
• Midterm Examination • Final Project (Project Proposal)
WHY IT IS IMPORTANT TO STUDY THE DISCIPLINE OF PURPOSIVE COMMUNICATION?

1. As a student;
2. as an individual; and
3. as citizen
PURPOSIVE COMMUNICATION
• To effectively communicate, we
must realize that we are all
different in the way we perceive
the world and use this
understanding as a guide to our
communication with others.
• As time goes by, the way people
communicate, differ and grow.
PURPOSIVE COMMUNICATION
• Purposive communication aims to
develop students’ communicative
competence and enhance their
cultural and intercultural
awareness through multimodal
talks by providing them
opportunities for communicating
effectively and appropriately in
multicultural contexts.
 What is Communication?
COMMUN ICATION
Common Understanding

“simultaneous process of sharing messages and

creating meaning through symbolic interaction” (Seiler
and Beal, 1999)
Meaning

(Ogden and Richards)

THREE TYPES OF MEANING
(Fisher and Adams, 1994)

1. Intended Meaning
2. Psychological Meaning
3. Social Meaning
Language
- Invented to represent ideas, messages, experiences, etc. that
is completely arbitrary.
- Tens and thousands of signs and symbols which are
combination of form and meaning.
- Through this, we can accomplish: cooperation, cohesion,
narrative and culture.
Context
- Rules that tell us how to interpret our sensations and thoughts
based on the situation.
Reference
[1] Elements of Effective Communication (Randal S. Chase & Wayne
Shamo)

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