PARLE PRODUCTS PVT LTD

resented by
Arvlnd Sharma # 3
SanLosh CupLe # 19
Shyam anlkar # 21
1e[as valdya # 24
vlshwanaLh kadam # 26
Introduction
W PARLE PRODUCTS PVT LTD is the pioneer in
manuIacturing biscuits and conIectionery in India.
W PPPL is the PVT. LTD company handled by Mr. Vijay
K. Chouhan ho is a Chairman and Managing director
.
W Makers oI the orld's largest selling biscuit, Parle-G,
and a host oI other very popular brands.
W Currently, Parle Products has over 33, 00,000
distribution outlets.
PARLE MANAGEMENT
W MR.VIJAY CHAUHAN- CHAIRMAN &
MD.
W MR.SHARAD CHAUHAN- MD.
W MR.RAJ K CHAUHAN-MD.
W MR.AJAY CHAUHAN- EXECUTIVE
DIRECTOR.
W MR.ARUP CHAUHAN-EXECUTIVE
DIRECTOR.
W MR.SAMAR CHAUHAN-EXECUTIVE
DIRECTOR.
History
W India's largest manuIacturer oI biscuits and conIectionery
Ior almost 80 years.
W Established in 1929 by manuIacturing oI seets and
toIIees...
W 1929:The Iirst year oI operation. Our only assets ere hard
ork and hope.
W 1939:Ten years oI determined eIIort brought results. Things
began to take shape. And e tried even harder.
W 1949:The Iormative years ere over. We had come oI age.
W 1974:Here as the Iirst evidence oI Parle as it is today.
W Today Parle has 20 Biscuits and 19 ConIectionaries Brand.
Vision
W The main vision oI Parle-G to Concentrate on
consumer tastes and preIerences, the Parle brand
has gron Irom strength to strength ever since its
inception.
W For IulIilling its vision they do every batch oI
biscuits and conIectioneries are thoroughly
checked by expert staII, using the most modern
equipment hence ensuring the same perIect
quality across the nation and abroad.
Mission
W lndusLan kl 1aakaL"
W To help enrich the quality oI liIe oI the
community and preserve ecological balance
and heritage through a strong environment
conscience.
Achievements
W Many oI the Parle Products biscuits or
ConIectioneries are market leader in their
category and on acclaim to the Monde
Selection since 1971.
W Monde Selection is an international institute Ior
assessing the quality oI Ioods and is currently the
oldest and most representative organization in the
Iield oI selecting quality Ioods orldide
W As recognition oI their "uality, have on 111
gold, 26 silver and 4 bronze.
Product Range
BRANDS
BISCUIT CONFY.
1PARLE G 1MELODY
2KRACKJACK 2MANGO BITE
3MONACO 3KACHHA MANGO BITE
4HIDE & SEEK 4LACTO BITE
5MILANO 5IMLEE BITE
6MILK SHAKTI 6KISMEE
7MAGIX 7ORANGE CANDY
8MARIE 8POPPINS
920-20 COOKIES 9KISMEE ELAICHI BAR
10CREAMS 10CHOX BAR
11CREAM BOURBON 11KISMEE GOLD
12H & S BOURBON 12GOL GAPPA
13DUMPS (CHEESELING) 13MAZELO
14ACTIFIT MARIE 142 IN 1 COCONUT
15GOLDEN ARC 15ECLAIRS 2 IN 1
16NIMKEEN 16SUGAR FREE LITES
17COCONUT COOKIES 17XHALE MINT
18TOP CRACKER 18CLOVE MINT
19MILK CREAM 19SOFTY ECLAIR
20ACTIFIT SUGERLESS
Major Competitors
PARLE DISTRIBUTION
FACTORY/CMU
DEPOT
WHOLESALER
INSTITUTIONS .MT RETAILER
CUSTOMER
W Total ProIit : ` 5000 Cr.
W It dras 80 oI its total proIit Irom Biscuit Segment.
W It has emerged as the clear market leader, ith a diIIerence
oI almost `1,000 crore to competitors.
PROFIT
SALES TURNOVER
MARKET SEGMENT
Parle had sales oI Rs 3,500 crore (Rs 35 billion) in2009-10.
It also is popular across the orld and is starting to sell in
Western Europe and USA.
POSITION IN THE MARKET
As e kno that Parle is
no.1 seller oI biscuits. Out
OI total share oI market,
Parle`s share is:
43
38
20
Shares
arle
8rlLannla
CLhers
Porter`s Five Forces Analysis
Subst|tute
1oasL 8uLLer
8read
Supp||er
WheaL Sugar
k|va|ry
8rlLannla
rlya Cold
Sun feasL
8uyers
Chlldren
New Lntrants
Creo (Cadbury)
Marketing Mix
roduct
20 Biscuits and 19
ConIectionaries Brand.
r|ce
arle C has adopLed Lhe MarkeL
eneLraLlon sLraLegy le low prlce
along wlLh capLurlng of a large
markeL
arle C ls avallable ln 8s 2 8s 4 Lo
8s 23 packeL
|ace
1300 wholesalers caLerlng Lo
423000 reLall ouLleLs
dlrecLly or lndlrecLly
A Lwo hundred sLrong
dedlcaLed fleld force servlces
lLs huge wholesalers reLallers
neLwork
romot|on
lL was adverLlsed malnly Lhrough
press ads
1he communlcaLlon spoke abouL Lhe
baslc beneflLs of energy and nuLrlLlon
STRENGTHS
DiIIerent sizes oI packets are available.
DiversiIied product range,
Extensive distribution netork.
Lo and mid price range
Catering to mass,
Better understanding oI consumer psyche
consumer psyche
WEAKNESS
Breakage oI biscuits hile delivering to retailers.
Poor packaging in Iamily pack oI glucose
biscuits.
Dependence on retailers & grocery
Stores Ior displaying diversiIied Parle
Products on shelI, induce impulsive buy
OPPORTUNITY
Rising demand Ior innovative packaging in packaged
Ioods. (estimating Annual groth oI 20
Huge scope Ior some Parle products in
medical shops
Lo per capita consumption,
Changing consumer preIerence,
Increasing demand Ior sugar Iree, Diet biscuit,
THREAT
Increase in sale oI cheap local bakery
products.
Emerging substitutes like aIers, snacks and
toast.
Increasing distribution cost,
Entry oI various ne entrant, ITC, Cadbury
etc.
SWOT
o||t|ca|
nvlronmenLal 8egulaLlons and proLecLlon
1ax ollcles
lnLernaLlonal 1rade regulaLlons and resLrlcLlon
1echno|og|ca|
new ackaglng meLhods
new lnvenLlons and developmenL on preservlng Lhe maLerlal
for longer perlod of Llme
new markeLlng and promoLlon meLhods
Lconom|c
conomlc growLh
lnLeresL raLes moneLary 1axaLlon pollcles
unemploymenL pollcy
lnflaLlon raLes
Lnv|ronmenta|
8ecycle of wasLages
reservlng urlLy of 8lver waLer
CpLlmum uLlllzaLlon of resources
Soc|a|
lncome dlsLrlbuLlon
uemographlcs opulaLlon growLh raLes Age
Changes ln Llfe SLyle
Work/career and lelsure aLLlLudes
ealLh consclousness welfare
Lega|
mploymenL laws
SafeLy 8egulaLlons
CuallLy producL
LS1LL
xlsLlng kCDUC1S new
INCkLASING kISk
I
N
C
k
L
A
S
I
N
G

k
I
S
k
xlsLlng
MAkkL1S
new
MAkkL1
LNL1kA1ICN
arle C MarkeL leader
ln blsculLs Also
flndlng new cusLomer
for exlsLlng producL
MAkkL1 Lk1LNSICN
arle blsculLs are
now galnlng
accepLance ln
Mlddle asL Afrlca
and SouLh asL Asla
kCDUC1 DLVLLCMLN1
lnLroduced AcLlflL Sugar
Less Marle brand ln Lhe
MarkeL for healLh
consclous(ulabeLlc)
DIVLkSIIICA1ICN
lnLroduclng arle Lea bags
promoLlng free wlLh marle
as 1A 1lM CCM8C
Ansoff Matr|x
BCG Matrix
Strategy
W An in-depth understanding oI the Indian consumer.
W With products designed keeping both health and taste in
mind, Parle appeals to both health conscious mothers
and Iun loving kids.
W The great tradition oI taste and nutrition is consistent in
every pack on the store shelves, even today.
W The value-Ior-money positioning allos people Irom
all classes and age groups to enjoy Parle products to the
Iullest.
W Parle biscuits and conIectionaries are Iast gaining
acceptance in international markets, such as the Middle
East, AIrica and South East Asia.
Recommendations / Suggestions
WIntroducing neer outer packaging hich not only
reducess breakage oI biscuits but also preserves the
original quality.
W Introducing the neer package oI Parle G at Rs.4
shouldn't be rolled back, though the intensions oI market
penetration still prevail.
W Hide n Seek & Milano can attract another 15 market
share iI the promotions is intensiIied
WNeed Modern techniques Ior capacity expansion.
THAMI YOU