“strategic Audit of moblink microfinance bank pvt.

Ltd
Strategic audit by munazza rehmat and asad ali And supervised by Dr Qalandar
Hayat
NUML School Of Business

Organizational structure EFAS

Introduction • They have centralized organizational structure.
• Owner controls everything. • Launch their sub brands.
• Mobilink Microfinance Bank started its banking on 5th
• Partners are given limited autonomy in their • Online fund transfer and mobile app.
November 2012 with the name of Mobicash. respective stores. • Competitors like easypaisa and upaisa,
• Managers are not given any decision making • Strict government regulations.
• Initially it had four branches and hundreds of agents power.
but soon it got fame and its deposits reached to PKR
112 million before closing of the financial year 2012- SFAS
IFAS
13.
• Experienced top management.
• Today, its earnings per share has been reached to PKR • Strong network of branches in twin cities .
3.3 with 3.1% Return on assets and 20.7% Return on • Brand image of being a low priced store.
equity holding its 1430 satisfied employees.
• Inventory management system.

Recommended Strategy & Implementation

Mission and Objectives
• Cost focus strategy is recommended.
• A uniform implementation is required on the app to
remove bugs . And a centralized control system.
• Mobilink Microfinance Bank's mission statement provides
focus on return on investments and social and financial care
of stakeholders. Conclusion and Recommendation
• Resources availability and strong confidential networking is
the key to boost its success in loan and funds management • Its corporate management and structure is so efficient that it
for depositors especially.Objectives of Mobilink proved its capabilities through its decisions, policies and
Microfinance Bank are clear and interesting to hire the latest operations.
information technology and communication technology to • At large scale operations in the field of online funds
boost its communication and business operations. transfer/payments, Jazz cash (Mobilink Microfinance Bank Ltd.)
Are proving itself as a pioneer under the instructions of State
Bank of Pakistan.
• Looking the review of past six years, Jazz cash has been
established as an extraordinary useful financial instrument in the
financial serviced market..