Presented by : Paras Vamja

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W JD!1onur!1oD o] Ioqo
W 1:!o1_ o] Ioqo
W _ o] Ioqo
W 1oqo n:1qD
W JDo1!nDr o] Ioqo
W _ !h1Dq Do! !o no 1D _ou1 Ioqo
W 5oD roDnD1: Ioqo nDn !h11 uD1quD::
W ChnDq 1D Ioqo & JDDo:n!1oD
W Cn1111 1D 1oqo n:1qD1Dq
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W 44 s a graph. mark or emblem .ommonly used by
.ommer.al enterprses, organatons and even
ndvduals to ad and promote nstant publ. re.ognton.
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W %he Irst s ChermayeII & Gesmar wh.h s the Irm
responsble Ior a large number oI .on. logos, su.h as
Chase Bank (1964),
Mobl Ol (1965),
NBC (1984) and others
W Chase Bank logo .onsdered poneers oI
Modernst graph. desgn. %he Chase logo
was 'the Irst truly abstra.t logo oI the
.ontemporary era.
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Jnoq1nD: Ioqo!_ CoDI1Dn!1oD
W ogos are ether
purely graph. (symbols/.ons) - Jnoq1nD
.omposed oI the name oI the organaton Ioqo!_:
a coro|ral|or ol s|gr ard ero|er as a |ogo- CoDI1Dn!1oD
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W logos beng translated nto many
alphabets
Ex: a name n the rab.
language would be oI lttle help n
most European markets.
W Everywhere, n Ideogram s reman
same.
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W ogo desgn s an mportant area oI graph. desgn
and one oI the most dII.ult to perIe.t
W ogo also .ommun.ate .ompany`s relablty, qualty,
relaxaton, or other trats.
W t s .ounterprodu.tve to Irequently redesgn logos.
W %here are three poneer logo desgner n the worlds
Chermayeff & Ceismar
Paul Rand
Saul Bass
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W Colors
W Fonts
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W Colors are .onsdered mportant to brand rec4niti4n &
also asso.ated wth .ertan em4ti4ns that the desgner
wants to .onvey.
W #ed s meant to attra.t the attenton oI drvers on hghway
that what .ompanes want su.h a .ustomer`s attenton.
W #ed Hot or passonate
W Green health and hygene se.tor.
W Slver det Ioods
W #ed, whte & blue patrot. Ieelngs.(In US)
W n F1 logo, %he number 1
n the negatve spa.e
between the F & the red
strpes
W Here red s Ieelng oI speed
W t the tme oI rebrandng
oI Vdeo.on, make V s
green
W t means that ther produ.ts
are e.o-Irendly
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W 4nceptua 44s
W Sinature 44s
W 4ntemp4rary 44s
W 3D 44s
W 4mic L44s
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W %4 l44 "bigger" and "established."
W %4 attract m4re clients
W %4 be m4re mem4rable
W %4 differentiate y4u fr4m y4ur c4mpetiti4n
W %4 sh4 y4ur c4mmitment
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W egal Contra.tons
W Company Part.ulars
W engthy %aglnes
W Sto.k Images
W Inapproprate Symbols
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P & G old logo P & G new logo
Iter the Controversy
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W Unlever s one oI the bggest produ.ers
oI Iood, beverages, .leanng agents and
personal .are produ.ts.
W %hey reIle.t ths n ther logo.
W Ea.h part oI logo has a meanng.
%he HE#% represents love, .are
and health
brd s symbol oI Ireedom
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ove s One oI the most wdely used and
a..epted skn .are brands oI Unlever n the
world.
W Unlever Irst developed ts produ.ts to
ad Navy personnel.
W Navy needed soap wh.h .leansng sea
water and sand exposure, wh.h usually
hardened and dred out the skn.
W When the soap be.ame more popular, the
.ompany sell t under the brand oI ove.
W %he ove was used to represent a pea.e
pgeon n honor and memory oI ts
orgnal purpose.
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W %he Sun logo s the most Iamous
am bgrams n the world.
W read the brand name n every
dre.ton.
W Both horontally and vert.ally
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W Sony vao s a well known brand oI
laptop
W Frst two letters(V) represent
bas. analogue sgnal
W ast two letters(o) look lke a 1 &
0 representng the dgtal sgnal.
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SAlARY
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W L`4rea + Rea Payer L`4rea Payer
W Burer Kin + Kinst4n Burer Kinst4n
W Adidas + Ask.c4m Adidask.c4m
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W %he NBC (Natonal broad.astng
.ompany) s one the bggest
mer.an televson networks.
W You see the pea.o.k n ths logo.
W %he pea.o.k has 6 dIIerent tal
Ieathers, reIerrng to the sx
dvsons.
W %he pea.o.k`s head s Ilpped to
the rght to suggest t was lookng
Iorward, not ba.k.