Presented by :-

Amardeep
Dr. Harika
Pramit
Dr.Saurabh
Subhendu
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DABBAWALLAH : DABBA WALLAH

NUTAN MUMBAI TIFFIN BOX

SUPPLIERS ASSOCIATION
STARTED BY STARTED BY
Late Shri Mahadu H Bachche Late shri Dhondiba R. Medge
ABOUT NMTBSA
HISTORY : 1880
CHARITABLE TRUST : REGISTERED IN 1956
Average Literacy rate : 8
th
grade schooling
Total coverage area : 60 kms to 70 kms
Employee Strength : 5000
Number oI TiIIins : 200000 TiIIin boxes i.e. 400000
transactions everyday
Pricing : standard pricing for all
DIWALI BONUS : One month extra payment
from customer after completing one
year
NO STRIKE RECORD
Time Taken : 3 Hrs.
Error : 1 in 16 millions
Transactions
ConL
EBERS(5000)
UKADAS (800)
DIRECTOR (09)
TREASURER
GENERAL SECRETARY
VICEPRESIDENT
PRESIDENT
ORGANOGRAM
APPROACH
DISCIPLINE
No Alcohol Drinking during the working hours
Wearing White Gandhi caps during business hours
Carry Identity Cards
No leaves without prior intimation
WOAN
rs. Bhikhubai oI Kandivali
rs. Anandibai oI Borivali
rs. Parvatabai oI karale oI Ghatkopar
rs. Laxmibai Bagad oI Santa cruz
ARKETING STRATEGY
arketing essage in Dabba
WORK IS WORSHIP
ldenLlflcaLlon
D`souza
OURNEY OF A DABBA
W ,2
He will need little more than an hour to do
the collection beIore going to the station.
W 10.34,29411.20,2
TiIIin's are loaded into the goods
compartment oI the train.
11.20-12.30p2
Unloading oI dabbas takes place at
church gate station to be taken to
diIIerent destinations.
1.15- 2p2
Collection process begins Irom all
the destinations
OURNEY CONTINUES..
.
W 2- 2.30p2
Segregation as per the destination
suburb
W 2.48- 3.30p2
Return journey by train.
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4des 41 c4ecti4n, transp4rtati4n &
distributi4n
PERFORANCE STATISTICS
DABBAWALLAS
Six Sigma PerIormance |99.999999 Accuracy in
Service|
Technological Backup Ior Operations : Nil
Cost oI Service - Rs. 350 -400 per month
Standard price Ior all (Weight, Distance, Space)
Earnings per member (shareholder) Rs. 5000 to 6000 p.m
Rs. 50 Cr. /yr Turnover approx.
' No strike record as each one is a share holder
Dabbawallahs otto - Work is Worship, Shakti aur Bhakti
ConL
STRENGTHS
100 achievement in.
Teamwork, Discipline & loyalty
Time anagement
Ownership & Pride in the work
100Customer SatisIaction
Low Operational Cost
Error is horror (Sig Sigma Standard)
Reliable service |No strike since inception|
Delivery model through colour coding
lnln slLuaLlon for boLh buyers and seller
8lggesL sLrengLhs ls Lhelr 3000 employees
CrganlzaLlonal commlLmenL ls blgger
They Iollow 7 P`s oI marketing
WProduct
WPlace
WPromotion
WPhysical environment
WPrice
W People
WProcess
ConL
WEAKNESSES
Highly dependent upon umbai Local Train Service
Limited access to education limits diversiIication oI embers
to other business / jobs
No social security to members
Limited Iund Ilow Ior the association limits the governing
body to implement welIare schemes
cusLomer food preferences
Communication/ writing trouble Ior employees in English
Transport system they rely restrict them in expansion to other
cities
Poor back up plans
OPPORTUNITIES
Delivering Iood as per the taste oI population i.e. multi cuisine
Service expansion in road transport services also
Promotion oI other Brands
DiversiIication by oIIering miscellaneous services like Courier,
Rail/Bus Ticketing
Various target cities where sustainability is high Ior such business
Technological advancements in customer interactions
Maxlmum bang for Lhe mlnlmum buck
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THREATS
Flexi-timing / Work Irom Home Culture
Indirect competition with
1. Emerging Iood joints like malls, Iood courts etc
2. New entrants in TiIIin Services
Paper Food Vouchers & Smart Cards i.e. Food Plus by
HDFC
Service Taxes
Bargaining power oI buyers
Threats oI substitute
Employee theIt
CuRRFtT TRFt0
W 1hrough Lhls neLork more Lhan 200000
lunches geL moved every day by an esLlmaLed
43003000 dabbaalas all lLh a nomlnal
fee and lLh uLmosL puncLuallLy 8eallzlng Lhe
poLenLlal and reach of Lhese dabbaalas
several brands have Lled up lLh Lhem Lo
reach ouL Lo consumers
W As erfeLLl used dabbaallas for promoLlng
mango candy
W AlrLel 8ellance lCand several more
W rovlde educaLlonal Lralnlng Lo llllLeraLe
employees
W romoLlng PealLh lnsurance aareness among
Lhelr employees and coverage Lo Lhem
W ConsulLlng lLh governmenL ln order Lo glve
1 SecurlLy Lo orker
2 ubllc place for dabbas exchange
3 8allays Lo provlde excluslve coach Lo Lhem
S0 Fw ARF R0H SPFt00uR
le more
W romoLlng adulL educaLlonal programs
W SLraLeglc alllances lLh varlous evenL
organlzers llke lL/lCL/1PLA18LS ln order Lo
maxlmlze revenue by selllng Lhelr passes and
promoLlng Lhem Lo Lhelr large neLork
W 1ylng up lLh Lhe lndlan remler League
crlckeL Leam Mumbal lndlans and garnerlng
local pollLlcal and nCC supporL
Accolades
Wname ln Culnness book of orld record
WWorld record ln besL Llme managemenL
WlnvlLed ln rlnce Charles Marrlage
WlnvlLed Lo dellver Lhe lecLures ln Lop 8 schools orld lde
WSlx slgma raLlng
W uS Commerce SecreLary Cary Locke also has a daLe
lLh Mumbals famed uabbaalas
W World AluS day 2003 Lhe pro[ecL dellvered lunches
conLalnlng lnformaLlon abouL Plv/AluS