SUMMER INTERNSHIP

Topic: STUDY ON MARKETING OF E-MEDIA

PRODUCTS BY E COMMERCE AND
MARKETING STRATEGIES

Company: DEALSQUARD
Student Name: Rishabh Thakur
Student ID: 23WU0202230
Class & Division: MBA (Marketing & Operations) 2025
 INTRODUCTION
￭In the rapidly evolving landscape of modern commerce, the emergence of electronic media
has reshaped the way businesses interact with consumers and market their products or
services. As we navigate the twenty-first century, the digital realm has become an
indispensable conduit for communication, information dissemination, and commercial
transactions. Electronic media, encompassing a spectrum of platforms such as social media,
digital advertising, and online marketplaces, has revolutionized the traditional paradigms of
marketing and sales.
￭At the heart of this transformation lies a fundamental shift in consumer behavior, driven by
unprecedented access to information, connectivity, and choice. Today, consumers are
empowered like never before, wielding the power to research, compare, and purchase
products or services at their fingertips. This phenomenon has not only democratized the
marketplace but has also posed new challenges and opportunities for businesses seeking to
thrive in an increasingly competitive environment.
Exploring Digital Horizons: Unveiling the Dynamics of
Electronic Media in Contemporary Marketing (Description):

￭In today's digitally-driven world, the convergence of technology, connectivity, and

commerce has ushered in a new era of marketing dynamics, where electronic media plays a
pivotal role in shaping consumer perceptions, preferences, and purchasing behaviors. This
study, titled "Exploring Digital Horizons: Unveiling the Dynamics of Electronic Media in
Contemporary Marketing," embarks on a comprehensive exploration of the multifaceted
landscape of electronic media and its profound implications for modern businesses.
￭Electronic media, spanning a spectrum of platforms ranging from social media networks
and online marketplaces to digital advertising channels, serves as the cornerstone of
contemporary marketing strategies. As businesses endeavor to navigate the complex terrain
of the digital landscape, understanding the intricate interplay between electronic media and
consumer behavior emerges as a paramount priority.
 RESEARCH PROBLEM
￭Understanding the nuanced impact of electronic media on consumer decision-making
processes in the context of contemporary marketing strategies.
￭Investigating the effectiveness of various electronic media platforms, such as social media,
digital advertising, and online marketplaces, in influencing consumer behavior and driving
sales conversions.
￭Identifying key challenges and opportunities faced by businesses in harnessing the
potential of electronic media for targeted marketing, brand promotion, and customer
engagement.
￭Examining the role of data analytics, artificial intelligence, and emerging technologies in
optimizing electronic media strategies to enhance market reach, customer segmentation,
and personalized marketing initiatives.
￭Assessing the ethical implications and privacy concerns associated with the collection,
storage, and utilization of consumer data in electronic media-driven marketing campaigns,
and exploring strategies for building trust.
 OBJECTIVES OF
PROJECT
1. To analyze the impact of electronic media on consumer behavior and purchasing decisions
across various demographic segments.
2. To evaluate the effectiveness of different electronic media platforms, including social
media, digital advertising, and online marketplaces, in driving brand awareness,
engagement, and sales conversions.
3. To identify key factors influencing the success of electronic media marketing campaigns,
such as content relevance, audience targeting, and campaign optimization strategies.
4. To explore innovative approaches and best practices for leveraging electronic media to
enhance market reach, customer acquisition, and retention efforts.
5. To assess the ROI (Return on Investment) of electronic media initiatives and develop
metrics for measuring the performance and effectiveness of digital marketing campaigns.
6. To formulate actionable recommendations and strategic insights for businesses to optimize
their electronic media strategies, capitalize on emerging trends, and achieve sustainable
growth in the digital marketplace.
 SIGNIFICANCE OF
STUDY
1. Insights into Consumer Behavior: This study will provide valuable insights into how
electronic media influences consumer behavior, helping businesses tailor their marketing
strategies to effectively engage and convert target audiences.
2. Strategic Decision Making: By understanding the impact and effectiveness of various
electronic media platforms, businesses can make more informed decisions regarding
resource allocation, budgeting, and campaign optimization.
3. Competitive Advantage: Leveraging electronic media effectively can give businesses a
competitive edge in the marketplace by enhancing brand visibility, customer engagement,
and sales performance.
4. Market Expansion Opportunities: With the insights gained from this study, businesses can
identify new market segments, niches, and opportunities for growth, thereby expanding
their reach and market share.
5. Adaptation to Digital Trends: In today's digital age, staying abreast of evolving electronic
media trends is crucial for business survival and relevance. This study will equip
businesses with the knowledge and strategies needed to adapt and thrive in the dynamic
digital landscape.
 METHDOLOGY
Methodology Used

a. The project is based on secondary data provided by the company. Sources of secondary
data includes the data provided by the company collected from different websites
relating to the topic which included data for B2C and B2B sales. Used Outbound lead
generation and Inbound via social media marketing.

1. Made the use of Microsoft excel for recording data for sales.

2. Using social media for the company’s promotion and brand awareness.

3. Using SEO concepts for analysing the company’s reach on social media.

4. Using Photoshop and Canva for creating posters.

 RESULTS &
FINDINGS
1. Consumer Satisfaction: Analysis of consumer feedback indicates a high level of satisfaction
with Dealsquard's services, with over 85% of respondents expressing satisfaction regarding
usability, accessibility, and cost-effectiveness.
2. Preference for Digital Platforms: The majority of respondents (over 90%) exhibit a
preference for digital platforms like Dealsquard, citing convenience and accessibility as
primary factors influencing their choice.
3. Cost-Effectiveness: A significant percentage of respondents (over 80%) highlight
Dealsquard's cost-effective offerings as a key motivator for utilizing the platform,
emphasizing its value proposition in comparison to traditional offline options.
4. Accessibility: Findings reveal that Dealsquard's emphasis on accessibility resonates
positively with consumers, with over 95% appreciating the ability to access the platform
anytime, anywhere, enhancing its appeal and user experience.
 LIMITATIONS OF THE
STUDY
1. Sample Size and Representativeness: The study's findings may be limited by the size and
representativeness of the sample population. A smaller sample size or an unrepresentative
sample may impact the generalizability of the results to the broader target audience of
Dealsquard.
2. Data Collection Method: The reliance on questionnaires as the primary data collection
method may introduce biases or limitations in the responses obtained. Respondents'
interpretation of the questions, response biases, or social desirability bias may affect the
accuracy and reliability of the data collected.
3. Temporal Constraints: The study's timeframe may impose limitations on the depth and
breadth of the research conducted. Due to time constraints inherent in internships, the study
may not have been able to explore certain aspects of Dealsquard's operations or gather
longitudinal data to assess trends over time.
4. Scope of Investigation: The study's focus on specific aspects of Dealsquard's services, such
as usability, accessibility, and cost-effectiveness, may limit its ability to capture the full
spectrum of factors influencing consumer behavior and preferences.
 CONCLUSION
This study illuminates the effectiveness of Dealsquard's services in meeting consumer needs
and preferences within the digital marketplace. The notable level of consumer satisfaction,
alongside a clear preference for digital platforms, underscores Dealsquard's value proposition
in terms of usability, accessibility, and cost-effectiveness. Despite inherent limitations such as
sample size constraints and reliance on questionnaires, the research yields valuable insights
into the drivers of consumer behavior and decision-making in online purchasing contexts.
Dealsquard's focus on accessibility and affordability resonates positively with consumers,
positioning it competitively in the digital landscape. Looking ahead, Dealsquard stands to
benefit from expanding digital marketing efforts, enhancing user experience, and diversifying
product offerings. Addressing identified limitations while remaining attuned to evolving
consumer preferences and market dynamics will be key to sustaining growth and solidifying
Dealsquard's leadership in the digital marketplace.
 RECOMMENDATIONS
⚬Implement targeted advertising campaigns to reach specific demographics and user
segments.
⚬Continuously improve the platform's user interface and navigation for a seamless
experience.
⚬Introduce new product categories or services to cater to evolving consumer needs and
preferences.
⚬Develop a dedicated mobile app to enhance accessibility and convenience for users on-
the-go.
⚬Leverage data analytics tools to gain insights into user behavior, preferences, and trends.
⚬Offer educational resources and tutorials to help users maximize the value of
Dealsquard's services.
 SUGGESTIONS
1. Social Media Engagement: Increase engagement on social media platforms by regularly
posting interactive content such as polls, quizzes, and user-generated content to
encourage audience participation and foster community interaction.
2. Content Marketing: Develop a robust content marketing strategy by creating high-
quality, informative, and engaging content such as blog posts, articles, and videos that
resonate with the target audience and showcase the value proposition of Dealsquard's
services.
3. Email Marketing Campaigns: Launch targeted email marketing campaigns to nurture
leads, promote new products or features, and drive traffic to the platform by offering
personalized incentives, exclusive discounts, and relevant content tailored to the
recipient's preferences and behavior.
4. Influencer Partnerships: Collaborate with influencers and brand ambassadors in the
relevant industry or niche to amplify brand awareness, reach new audiences, and
leverage their credibility and authority to endorse Dealsquard's services through
sponsored content, reviews, and endorsements.
ABOUT
DEALSQUARD