|ND|AN ORGAN|SLD RLTA|L |ND|AN ORGAN|SLD RLTA|L

SCLNAR|O SCLNAR|O
PRLNSLTLD 8Y:
Suoarsban Sbekbawat
|ntroouctlon |ntroouctlon
Retall means to sell or be solo olrectly to lnolvlouals.
Retall ls also |nolas least evolveo lnoustrles. |nola bas
some 12 mllllon retall outlets.
According to PhiIip KotIer " RetaiIing incIudes aII the activities
invoIved in seIIing goods or services to the finaI consuners for
personaI, non ~ business use. A retaiIer or retaiI store is any business
enterprise whose saIe voIune cones
prinariIy fron retaiIing".
retaiIIier {french word}, which neans to cut off a piece or to break
buIk.
Cbaracterlstlcs ot retalllng Cbaracterlstlcs ot retalllng
lt offers direct interaction
5aIe voIune is conparativeIy Iarge in
quantities
Custoner service
5aIes proDifferent forns
Location and Iayout are criticaI
factorsnotions are offered at this point onIy
Retall |noustry Retall |noustry
The next phase of econonic deveIopnent in lndia wiII be
consunption Ied. With the sustained and strong rates of econonic
growth, retaiI saIes is expected to cross U5D 400 biIIion by 2010,
turning lndia into the biggest retaiI narket in the worId!
RetaiIing is the second Iargest industry in the U5 in terns of nunber
of peopIe enpIoyed.
Retall Lvolutlon Retall Lvolutlon
O a}Barter systen
O b} Haats ~ periodic narkets that forn a najor part of
the ruraI narket systen in lndia. This is a Iocation
which witnesses a pubIic gathering of buyers and seIIers
at fixed tines at fixed Iocations.
O c} MeIas ~ MeIas are fairs, and they can range fron
connodity fairs to reIigious fairs. lt is estinated that
nore than 25,000 neIas are heId annuaIIy in the
country. lt is estinated that the average outIets in
every neIa wouId be nore than 800.
O d} Mandis ~ Mandis are narkets set up by the state
governnent for the saIe of agricuIturaI produce directIy
Stuoy & Practlce ot Retalllng Stuoy & Practlce ot Retalllng
O A successfuI retaiI nanager requires
anaIyticaI and creative skiIIs. There are
two nethods for the study and practice of
retaiIing.
O 1} AnaIyticaI nethod
RetaiI nanager is a finder and investigator
5ystenatic decisions
5tandardized set of procedures, success
O fornuIas and guideIines
ey Drlvers ey Drlvers
O 1} Consuner PuII
O a} high incone segnent
O b} MiddIe and Iower incone group
2} Rising lncones
3} ExpIosion of Media
4} Change in Consuner Behavior
O CRM practice
Known about the custoner's faniIies
Credit and hone deIivery
Consuner faniIiarity runs fron generation to
O generation
O Open Ionger hours and stock nost of the
O goods
O ConsequentIy, a Iarge nunber of custoners
are not wiIIing to pay a preniun for the
shopping experience pronised by Iarge fornat
retaiIers
OTbank you