CONFIDENTIAL

BY
Rahul Agarwal
Gowthami Vasamsetti
Swapna.B
Bhavna Bodani
Ashok Reddy
Ashwini Kumar
Santosh kumar
Nokia Corporation is a inland based multinational
company
0adquart0r -- KeiIaniemi, Espoo city neighboring
Finland's capital Helsinki.
CEO - Stephen EIop.
Chairman -- Jorma Ollila
Founder -- Fredrik destam in 1865.
Nokia started as a puIp, rubber and cabIe manufacturer
WorId's Iargest manufacturer of mobiIe phone since
1998
Market share:13% in earIy 1992 to 20% in Iate 1993.
Market Share -- 39% in Q4 2009
:Vision:
Voice Goes MobiIe..If it can go mobiIe - it wiII
:Mission:
Connecting PeopIe
Present Logo Present Logo
NOKIA INDUSTRIES
Paper products
Tires (car and bicycle)
Footwear (including Wellington boots)
Communications cables
Consumer electronics; such as televisions
Personal computers
Electricity generation machinery
Military technology and equipment
Robotics
Capacitors
Plastics
Aluminium
Chemicals
NOKIA PRODUCTS
Military communications and equipment
:Like Message device system
ADSL modems
Digital set-top boxes
NOKIA PRODUCTS
Personal computers (1980)
Mini laptops : On August 24, 2009, Nokia announced
that they will be entering the PC business with a high-
end mini laptop called the Nokia Booklet 3G
NOKIA PRODUCTS
nternet Tablet
GPS products lobal Positioning System
1|me
Growth
Matur|ty
Dec||ne
Introduct|on
Sa|es curve
Thc Conccpt Phoncs
Nokia E- scvics
Nokia Symbian
& N- Scvics
Nokia o & o Scvics
Product life cycle of NOKIA
oint Venture.
Nokia Siemens Networks is a joint venture between Nokia
and Siemens AG on 19 June 2006.
Nokia Siemens Networks services division is based in
INDIA
Nokia Siemens Networks has operations in some 150
countries
They merge their mobile and fixed-line phone network
equipment businesses to create one of the world's largest
network
Both the companies have 50% stake
Acquisitions.
Since December 1997, Nokia has acquired 37 companies or
businesses
On August 5, 2009, Nokia acquire Cellity, a mobile software
company
n September, 2008, Nokia acquired OZ Communications of
Canada
n July 10, 2008, Nokia bought Navteq, a U.S.-based
supplier for a price of $8.1 billion.
n September 2007, Nokia acquire Enpocket, a supplier of
mobile advertising technology.
n July 2007, Nokia acquired Twango
Net SaIes 2009
Nokia MobiIe Phones
net saIes by region
Europe
& Africa
46%
Americas
35%
Asia Pacific
18%
Number of mobile subscribers in INDIA has crossed
the 250 million mark.
Mobile phone production in ndia was expected to
grow from 51 million units to 110 million units by 2011.
ands0t Mark0t Shar0
okia: 49.5%
Sony: 10.1%
Samsung: 12%
Motorola: 9.9%
Others: remaining
,rketing Str,tegies Noki,.
Focused on Handset ManuIacture only
Enhance Product PortIolio
Incre,se Distribution Ch,nnels
Adjust PreIerences Ior speciIic markets
Customer S,tisf,ction
Focused on Repl,cement
Increase Commitment to Emerging ,rket
Improve Collaboration on Designs
Ensure Accountability and Qu,lity
Aggressive Pricing
NOKIA'S TOP 5 PRIORITIES
Great Products
mprove Customer Satisfaction
mprove R&D Effectiveness
Better Align Demand and Supply Network
Drive Nokia End to End Advantage
okia uses a pricing strategy that best suits
the product.
Market Penetration- okia 1100.
Market Skimming- -95.
Hence The Strategy which was used for -
Series & E-Series was Market Skimming.
PIace mix
Nokia has opened its retaiI outIet 'Nokia
Priority' as weII as many authorized deaIers
at various pIaces.
onsumer
Manufacturer Dealer
Promotion mix
in Nokia - :
- tt0ntion : attract the attention of the
customer.
- nt0r0st : raise customer interest by
demonstrating features advantages and benefits.
- 0sir0 : convince customers that they want
and desire the product or service and that it will
satisfy their needs.
- .tion : lead customers towards taking
action and/or purchasing.
is.ounts are provided to online
okia purchasers through okia
discount coupons or coupon codes
Commission is also provided to
retailers on the sale of every okia
cell phones and accessories.
Product Promotion.
Advertising: Through TV, Sign boards, Bill boards,
Radio, Newspaper, Broachers, Posters, Dummies and
display stands
During 2007 15000 ton packaging
material has been saved by using
smaller packaging.
okia have reduced the amount of
printed material inside the box
In 2007 okia began to increase the
level of recycled content
Packaging.
Packaging is important because it protects products as
they make their way from factory to customers.
O Attractive, Good & Secure Packing
randing Decisions :
Nokia follows Umbrella branding "N Series
& "E Series
Logo shows their brand personality
Nokia focused on building customer,
relationship and trust
Building friendship and trust is the heart
Nokia brand
randing.
Nokia buiIt its brand with high-end muItimedia
handsets for upscaIe buyers and Iow-priced
phones for emerging countries.
Nokia's key quaIity targets are:
For Nokia to be number one in customer
and consumer IoyaIty.
For Nokia to be number one in product
Ieadership.
For Nokia to be number one in operationaI
exceIIence.
QuaIity.
Quality is at the heart of Nokia's brand promise, very
human technology.
LifecycIe .
lobally Nokia's mark0t is at maturity, wh0r0 as in
ndia it is still in th0 rowth stag0
lob,lly Pl,ced
Here
In Indi,
Pl,ced here
Rs.
Time
Product life cycle
SWOT ANALYSIS
STRENTHS
Global marketing (product)
High product quality
Fashionable product (serve new trend )
Wide range of product
EAKNESSES
High price
Outdated Symbian operation system
which drives Nokia smartphones, is one of the
reasons many consumers prefer Apple's iPhone or
Research in Motion's (RM) Blackberry, which are easier
to use
OPPORTUNITIES
Product launch continuously
Users Availability
Necessary Product For People Now
New Software Market
Joint Venture n Technology
THREATS
Obsolete about PC tools if compare with new
comers who have more specialize on PC tools
complacency
Cheaper midrange models from Motorola and
others
China Mobile made Copy Of NOKA Sets.
Higher import charges.
Concept Phones.
Nokia is working on future of mobile with their new
concept Nokia "Scentsory".
This new mobile device uses the sense of smeII,
sight, hearing, and touch to create a multiscensory
environment for the caller.
Scentsory would be able to detect smells as well as
radiate colors, lighting, and temperature of the caller
with Dual screens and hidden camera