Coral

Restorati
on Social
Media Strategy
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Table of contents
01 Planning 04 Scheduling

02 Content creation 05 Format and design

03 Review and editing 06 Final review

What is social
media?
Overall, social media is a versatile tool that can enrich your life,
facilitate connections, and offer a window into the broader world.
It's a platform where you can learn, share, and engage in
meaningful ways, enhancing both your online and offline
experiences. Here you have some purposes of social media:
● Personal connections: Connect with others, share
moments, and express yourself
● Information and entertainment: Stay informed, discover
diverse content, and enjoy entertainment
● Learning and social impact: Learn, contribute to causes,
and engage in diverse communities
01 Planning
Planning
Objectives and audience
Begin by outlining your objectives, whether it's
sharing personal moments, promoting a cause, or
growing your online presence. Consider who your
audience is, whether they're followers, supporters,
or friends, and understand their interests to tailor
your content
Your message
Select a theme and tone that resonate with your
audience, whether it's your Instagram followers,
environmental enthusiasts, or friends. Create
engaging content, like images, videos, or text, that
aligns with your goals and speaks to the preferences
of your target audience
Content creation
Platforms
Tailor content to each platform's characteristics and user expectations. Adapt visuals and messages to the
platform's nuances for better resonance

Quality
Produce high-quality content for individuals, organizations, or causes. Mix images, videos, and captions to
keep it engaging and dynamic. Showcase personal experiences or organizational impact

Captions
Enhance content with concise, engaging captions. Share stories that resonate with your audience. For
causes, emphasize your mission. Utilize relevant hashtags to amplify reach
Review and editing
Accuracy check
Before sharing, review your content for accuracy.
Whether you're an individual sharing personal stories or
an environmental organization spreading awareness,
ensure details are correct
Clarity and consistency
Edit for clarity and consistency. Whether it's your
personal experiences or your organization's initiatives,
ensure your message is easy to understand. Use a
consistent tone that aligns with your content's purpose
Grammar and spelling
Proofread for grammar and spelling errors. Even
personal accounts benefit from error-free content. For
organizations or causes, polished content boosts
professionalism and credibility
Visual appeal
Check visuals for quality. Ensure images and videos are
clear and visually appealing. Strong visuals enhance
your content's impact and engagement
Scheduling
Optimal timing
For individuals, consider when your
audience is most active.
Organizations promoting causes
should align posts with peak
engagement times
Varied timing
Experiment with posting times. Test
different slots and observe
engagement patterns. Adapt your
schedule based on results
Platforms insights
Study platform analytics. Know
when your content gets the most
attention. Post accordingly for
maximum impact
Time zones
Consider your audience's time zones.
Schedule posts to reach them when
they're most likely to be online
Consistency
Maintain a consistent posting
schedule. For personal accounts,
regular updates keep followers
engaged. Consistency builds trust
Content type
Match post types with optimal times.
Share longer content when your
audience is more receptive. Use
short posts when attention spans are
limited
 123,123
Keep track of interactions with your posts
Social media is all about people
Engagement share
30 Twitter
%
20 Instagra
% m
25 TikTok
%
25 Pinterest
%
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
A table for your schedules
Wednesd
Monday Tuesday Thursday Friday
ay
TikTok Idea Idea Idea Idea Idea

Instagram Idea Idea - Idea Idea

Twitter Idea Idea Idea Idea -

Pinterest Idea Idea Idea - Idea

Email - Idea - Idea Idea

Facebook Idea - Idea Idea -

 This is what
01
Your username your page will
look like
02 Remember that web pages must be optimized to
work on phones, since 80% of people only visit
websites from their smartphones

1. Your username should be the first thing they

see
2. Select your best photo for the front page
3. Use creative captions for your posts!
03
Buyer persona or target audience
Personality
Jane Doe ● Describe the buyer persona's characteristics in three key
aspects: their values, behaviors, and attitudes
26, teacher ● This will help establish a clearer picture of how they
think and act
● It’s very important to know your audience!
“Envision a statement that encapsulates their
attitudes, desires, or key concerns. Imagine what
they might say” Bio
Provide a general overview of the buyer persona. Include
Motivations demographic information, professional and personal roles, and
how they fit into the world

01 02 03 Pain points
These pain points are areas where your offering could be
beneficial for the
Motivation Motivation Motivation buyer persona
Roadmap infographic of our socials
Ma Ma Au No De
Initiative Objective Jan Feb Apr Jun Jul Sep Oct
r y g v c
In this section, describe the
Initiative 1
objective of your initiative

In this section, describe the

Initiative 2
objective of your initiative

In this section, describe the

Initiative 3
objective of your initiative

In this section, describe the

Initiative 4
objective of your initiative

In this section, describe the

Initiative 5
objective of your initiative

In this section, describe the

Initiative 6
objective of your initiative
Showcase some
pictures!
You know what they say: a picture is worth a thousand words — use them!
Testimonials

"Before discovering these

"I was amazed by how this strategy techniques, I underestimated the “My social media presence took a
reshaped my social media game — power of social media. Now, I'm remarkable turn after following this
it's like I found the missing puzzle witnessing real results and advice. The growth in interactions
piece for audience engagement!" meaningful connections" and followers speaks for itself”

—Kim Patterson —John Nelson —Anna James

Social media analytics
Platforms with most users Worldwide reach

xxx xxx xxx

billion xh xmin xx billion billion
Users worldwide Average Number of Country 1 users Country 2 users
time spent platforms used
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Alternative resources
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“Generate”
● Generate an image of a smartphone with a social media post on its screen. The post should be about coral
conservation
● Create a picture of a laptop displaying a social media post. The post should feature a stunning coral reef photo
● Design an image of a tablet with a social media post advocating for coral reef awareness
● Generate a computer monitor with a social media post showcasing coral-inspired artwork and crafts
● Create an image of a smartphone screen with a social media video thumbnail promoting a coral reef cleanup event
● Design a tablet displaying a social media post featuring a coral scientist's profile and an article on the importance of
coral research
● Generate an image of a computer monitor with a social media post about coral reef conservation
● Create a smartphone with a social media message conversation discussing coral reef facts and the urgency of
protecting them
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